The complete picture Understanding the impact of content across different platforms is a necessity for any online publisher. What goes viral on Twitter is not the same as what resonates on Instagram. While one publisher will concentrate on mainstream news on Facebook, in another country, Twitter might have more priority. EzyInsights powerful and flexible tool …
The Top Sports Publishers on Instagram Summer 2019We analysed the top engaging publishers in Sports news. The first thing we discovered was that many serious sports accounts post content that overlaps with what you’d expect from a viral publisher. After trawling the ‘gram for the best examples, we present the top Sports Publishers for 2019.With this …
EU elections 2019 top the news across Europe. (But not in Finland).European election news dominated in most EU countries. Sunday 26th May saw votes cast and counted across all EU member states for MEPs to represent each country in the European Parliament. News items covering the election were the most engaging in almost every European country, …
As the popularity of news on Instagram is growing fast, here’s a look at what the best news publishers on Instagram are doing in 2019.10. VICE News860k followersUnsurprisingly, VICE’s strong presentation and filmmaking skills are on display across their Instagram content. Their feed isn’t 100% news focused and is happy to mix up clips of …
We’ve previously covered how certain news publishers approach Instagram. One common trait across publishers was a more relaxed or casual approach to the way news is presented on the platform. As the landscape of news on Instagram matures this remains true, but what about the content of the news itself? Is Instagram only home to …
Working with newsrooms across Europe gives us insights into how they work in practice, when cultural hurdles are in play. Usage of tools is both essential and a constant pain point in any modern newsroom. One challenge can be to understand where different tools fit along the editorial workflow. Which tools tend to cover the …
1. Everyone should pay attention to engagement data: “It used to be only viral publishers or digital specialists that would be interested in this sort of data, nowadays it’s essential that everyone is able to understand what’s happening.” Erik Carlsson – Schibsted 2. Get information overload under control A common complaint in newsrooms is that …
Web Share engagement now accounts for well over half of all Facebook engagement on average across 5 different countries. Facebook themselves have stated that they give more weight in their newsfeed algorithm to content from friends and family. So if Web Shares are the most important type of engagement for generating traffic from Facebook, how …
In the fast moving world of online news, something that would have lit social media on fire one minute will fall flat if you post it an hour later. How can you know what to post, in real-time? Answer: Use the data. We’ve added a unique algorithm into EzyInsights that analyses real-time signals from articles …
EzyInsights is proud to announce the first big evolution of our Traffic Light system. Post Recommendations uses data from your own pages and article data to help show you WHEN to post and WHAT you could post. This expansion of the previous Traffic Light system includes the same previous functionality and more. How do we …
We have over five years of experience observing and assisting news publishers grow their presence on social media. Here we will share our takeaways based on real life examples from European publishers. Disclaimer: Don’t expect it to be cheap Let’s assume that you have a great content strategy in place. Your publication is posting multiple …
We are excited to announce our co-operation with Atex, who provide the powerful and flexible content management platform used daily by publishers all over the world. Atex and EzyInsights have now partnered to offer the EzyInsights tools to their customers, with a roadmap that will also integrate the Ezy experience right inside the Atex Digital …
Finally some good news regarding Facebook’s ever changing algorithm for news publishers – specifically broadcasters. At EzyInsights, we analysed several sets of engagement data from the last 18 months, looking at both Post Engagement and Web Share engagement. During our last look across European publishers, we saw that some public broadcasters benefited the most. We …
Web Shares now deliver the majority of engagement for newsrooms and publishers in several European countries. If you don’t track Web Shares you could be missing over half of your engagement. What is a Web Share? Total engagement on social media has two components, Post engagement and Web Shares. Post engagement occurs on the original …
At the start of 2018, Facebook announced it would start favouring publishers in the News Feed that they considered “more trustworthy”. A quiet update on the 2nd of July expanded this system to include the UK, Germany, France, Italy, Spain and India. Facebook’s ‘Trust Index’ is based on user surveys, given out to “people with …
Web Shares: The hidden metric powering the top Norwegian newsrooms. Web Shares have overtaken Post Engagement across Europe Web Shares are not available through tools provided by Facebook. Post Engagement alone provides an incomplete picture. In terms of newsrooms working with data, Norway is one of the most advanced countries in the world. Every major …