EzyInsights collects tens of thousands of publishers’ Facebook data worldwide and follows closely on Facebook Algorithm Changes’ effects on publishers. We put together new data on how US and European news pages engage people after major changes on the platform in spring and summer 2018.
Year 2018 saw major changes for Facebook that affected on how publishers could use the platform to drive traffic. After the well-documented engagement decline past year, there may be a healing trend for news publishers. This concerns especially Web Shares* and is possibly related to how Facebook now prioritises sharing news articles from reliable-ranked outlets.
Here is our data round-up for the past four months in the US and five European countries. If you are interested in getting to know data on individual publisher level, drop us a line.
Four-month trends for top 50 news publishers on Facebook in US and five European countries
The data covers On-Post and Web Shares engagement.* Note that especially Web Shares engagement is growing for quality publishers.
*On-Post Engagement means reactions, shares and comments on posts from the publishers’ Facebook page. Web Shares Engagement means shares of publishers’ articles on Facebook by anyone, and number of interactions on those shares.