Ezyinsights Blog

EzyInsights blog

Where we go deeper into big data, dig up insights on the world's media and more

Paywalls and social performance Paywalls - When business models move towards subscriptions, what does this mean for your social media team and social performance in general?
How journalists should track politicians on social media Facebook, Instagram, Politics, Social Media - Two ways you can analyze politician's activity on social media.
Tools in the Newsroom Data, Editorial workflow, Publishing - Working with newsrooms across Europe gives us insights into how they work in practice, when cultural hurdles are in play. Usage of tools is both essential and a constant pain Read More
7 things we learned from top digital publishers in Europe Uncategorized - 1. Everyone should pay attention to engagement data: “It used to be only viral publishers or digital specialists that would be interested in this sort of data, nowadays it’s essential Read More
How to Increase Traffic from Facebook in one easy step Uncategorized - Web Share engagement now accounts for well over half of all Facebook engagement on average across 5 different countries. Facebook themselves have stated that they give more weight in their Read More
How to know what to post next Uncategorized - In the fast moving world of online news, something that would have lit social media on fire one minute will fall flat if you post it an hour later. How Read More
Introducing: Data Driven Post Recommendations Uncategorized - EzyInsights is proud to announce the first big evolution of our Traffic Light system. Post Recommendations uses data from your own pages and article data to help show you WHEN Read More
The most popular image on Instagram Analytics, Best practices, Instagram, Social Media - World Record Egg is now the most popular image on Instagram. Today, on January 14th, the Egg reached 18.2. M likes and passed Kylie Jenner. By the time of the Read More
How to grow a Facebook page quickly Best practices, Facebook, Instagram, Social Media - We have over five years of experience observing and assisting news publishers grow their presence on social media. Here we will share our takeaways based on real life examples from Read More
The most retweeted tweet ever Analytics, Best practices, Social Media, Twitter -   The most retweeted tweet ever Yusaku Maezawa, founder of Japanese online retailer Zozotown, got +5 Million retweets with a budget of 9200 USD Top three most retweeted tweets #3. Read More
The social media event of 2018 was… General, Market News, Publishing, Social Media Platforms - In 2017 we claimed #metoo as the social media event of the year. Our justifications were based not only on the sheer volume of discussion across social media but also Read More
We are living through the big growth of Instagram: Interview with Mediaset’s Social Media Manager Best practices, Instagram, Publishing, Social Media - There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, Read More

To learn what Ezyinsights
can do for your business