Ezyinsights Blog

EzyInsights blog

Where we go deeper into big data, dig up insights on the world's media and more

We are living through the big growth of Instagram: Interview with Mediaset’s Social Media Manager Best practices, Instagram, Publishing, Social Media - There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, Read More
Build Your Brand, Traffic Will Follow: Interview with VG about Instagram Best practices, Instagram, reach, Social Media - With 1 billion users worldwide, Instagram is 6th most popular social platform according to Statista and Hootsuit, after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. While Facebook remains the biggest Read More
Announcement: Atex and EzyInsights partnership Editorial workflow, EzyInsights, Future - We are excited to announce our co-operation with Atex, who provide the powerful and flexible content management platform used daily by publishers all over the world. Atex and EzyInsights have Read More
After the storm: The recovery for broadcasters is real Analytics, Data, Facebook, Publishing, Web Shares - Finally some good news regarding Facebook’s ever changing algorithm for news publishers - specifically broadcasters. At EzyInsights, we analysed several sets of engagement data from the last 18 months, looking Read More
How to see what’s trending on Instagram Best practices, Instagram - Create a dedicated Instagram filter in EzyInsights Since we introduced Instagram to EzyInsights earlier this year, its importance for publishers has grown. “Instagram referrer traffic to publishers has grown 232% Read More
Is Facebook engagement recovering for news publishers? New data from the US and Europe Uncategorized - EzyInsights collects tens of thousands of publishers' Facebook data worldwide and follows closely on Facebook Algorithm Changes’ effects on publishers. We put together new data on how US and European news Read More
How can EzyInsights help sports reporters Best practices, Editorial workflow, EzyInsights -   Finding engaging stories quickly is why journalists use EzyInsights. When it comes to sports reporting, the importance of speed is particularly critical. How can you maximise your chances of Read More
Web Shares matter more than Post engagement Analytics, Data, Facebook, Publishing, reach, Web Shares - Web Shares now deliver the majority of engagement for newsrooms and publishers in several European countries. If you don’t track Web Shares you could be missing over half of your Read More
The Winners of Facebook’s ‘Trust Index’ Facebook, Future, Publishing, reach, Uncategorized - At the start of 2018, Facebook announced it would start favouring publishers in the News Feed that they considered "more trustworthy". A quiet update on the 2nd of July expanded Read More
Web Shares: The metric powering the top Norwegian newsrooms Analytics, Data, Facebook - Web Shares: The hidden metric powering the top Norwegian newsrooms. Web Shares have overtaken Post Engagement across Europe Web Shares are not available through tools provided by Facebook. Post Engagement Read More
How BFMTV is outperforming French broadcasters on Facebook Data, Facebook, Publishing, Social Media - French news broadcaster BFMTV isn’t the biggest in terms of fanbase, yet they consistently top engagement rankings on social media. We analysed how their social media strategy differs from other Read More
Common Misconceptions About Facebook News Feed Changes Analytics, Data, Facebook, Publishing - Common Misconceptions About Facebook News Feed Changes CNN, BBC News and The New York Times Outperform Fox News and Daily Mail in Web Shares During the summer 2018 a rumour Read More

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