Ezyinsights Blog

EzyInsights blog

Where we go deeper into big data, dig up insights on the world's media and more

Is Facebook engagement recovering for news publishers? New data from the US and Europe Uncategorized - EzyInsights collects tens of thousands of publishers' Facebook data worldwide and follows closely on Facebook Algorithm Changes’ effects on publishers. We put together new data on how US and European news Read More
How can EzyInsights help sports reporters Best practices, Editorial workflow, EzyInsights -   Finding engaging stories quickly is why journalists use EzyInsights. When it comes to sports reporting, the importance of speed is particularly critical. How can you maximise your chances of Read More
Web Shares matter more than Post engagement Analytics, Data, Facebook, Publishing, reach, Web Shares - Web Shares now deliver the majority of engagement for newsrooms and publishers in several European countries. If you don’t track Web Shares you could be missing over half of your Read More
The Winners and Losers of Facebook’s ‘Trust Index’ Facebook, Future, Publishing, reach, Uncategorized - At the start of 2018, Facebook announced it would start favouring publishers in the News Feed that they considered "more trustworthy". A quiet update on the 2nd of July expanded Read More
Web Shares: The metric powering the top Norwegian newsrooms Analytics, Data, Facebook - Web Shares: The hidden metric powering the top Norwegian newsrooms. Web Shares have overtaken Post Engagement across Europe Web Shares are not available through tools provided by Facebook. Post Engagement Read More
How BFMTV is outperforming French broadcasters on Facebook Data, Facebook, Publishing, Social Media - French news broadcaster BFMTV isn’t the biggest in terms of fanbase, yet they consistently top engagement rankings on social media. We analysed how their social media strategy differs from other Read More
Common Misconceptions About Facebook News Feed Changes Analytics, Data, Facebook, Publishing - Common Misconceptions About Facebook News Feed Changes CNN, BBC News and The New York Times Outperform Fox News and Daily Mail in Web Shares During the summer 2018 a rumour Read More
How to Drive Facebook Referral Traffic: Focus on Engagement Analytics, Best practices, Data, Editorial workflow, EzyInsights, Facebook - There is a simple equation between social engagement and organic website traffic. The more people you can engage around your content on any social platform, the more people you can Read More
Is Facebook killing the Far Right? A Report. Analytics, Facebook, Politics, Social Media, Uncategorized - The Far Right is feeling targeted on social platforms. Britain's Nigel Farage directly questioned Facebook founder Mark Zuckerberg on the very subject, claiming that: “right-of-center political opinions” had been affected Read More
Join the livestream: digital transformation in newsrooms EzyInsights, Press, Social Media - UPDATE: Watch the recording of the Livestream. View speakers' slides: Sylvie Van Ginneken, De Standaard Erik Carlsson, Aftonbladet "Digital transformation: challenges & opportunities for the media" event that we're organizing with Read More
Madrid Calling: Let’s Discuss Digital Newsrooms Editorial workflow, EzyInsights, Future, General - Press Association of Madrid (APM) and EzyInsights will host an event for media professionals on May 8th Together with the Press Association of Madrid, we're gathering media professionals from Spain Read More
How to test new tools in a newsroom? Best practices, Bussiness - Five steps to save time and maximise learning from any tool you test   From personal experience of working with dozens of media companies, I noticed a pattern that emerges Read More

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