We have over five years of experience observing and assisting news publishers grow their presence on social media. Here we will share our takeaways based on real life examples from European publishers. Disclaimer: Don’t expect it to be cheap Let’s assume that you have a great content strategy in place. Your publication is posting multiple …
There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, we turned to Spain’s largest television network – Mediaset. Social Media Manager Sonia Got Leibar shared her insights into how they approach Instagram. …
Our recently launched Chrome extension already has many fans amongst our customers. When you add it to your browser, you can see at a glance a detailed breakdown of all the social media engagement any article has generated. Some use it to check how well their own story is doing. Others use the extension to keep an …
When I was asked to write about Brand Management, I knew I was going to have to research thoroughly. I thought first about how I perceive the subject and what a brand actually is. Brand is a perception between the ears of an individual. Every perception is unique. A great quote from Christel Vaenerberg, former brand …