Category «Instagram»

The Best Sports Publishers on Instagram 2019

The Top Sports Publishers on Instagram Summer 2019We analysed the top engaging publishers in Sports news. The first thing we discovered was  that many serious sports accounts post content that overlaps with what you’d expect from a viral publisher.   After trawling the ‘gram for the best examples, we present the top Sports Publishers for 2019.With this …

The 10 Best News Sites on Instagram

As the popularity of news on Instagram is growing fast, here’s a look at what the best news publishers on Instagram are doing in 2019.10. VICE News860k followersUnsurprisingly, VICE’s strong presentation and filmmaking skills are on display across their Instagram content. Their feed isn’t 100% news focused and is happy to mix up clips of …

50% of all news posts on Instagram are serious

We’ve previously covered how certain news publishers approach Instagram. One common trait across publishers was a more relaxed or casual approach to the way news is presented on the platform. As the landscape of news on Instagram matures this remains true, but what about the content of the news itself? Is Instagram only home to …

We are living through the big growth of Instagram: Interview with Mediaset’s Social Media Manager

There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, we turned to Spain’s largest television network – Mediaset. Social Media Manager Sonia Got Leibar shared her insights into how they approach Instagram.     …

Build Your Brand, Traffic Will Follow: Interview with VG about Instagram

With 1 billion users worldwide, Instagram is 6th most popular social platform according to Statista and Hootsuit, after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. While Facebook remains the biggest source of social traffic for most publishers, Instagram’s referral traffic is growing fast. Once an account reaches 10,000 followers, you can embed links into Stories, …

How to see what’s trending on Instagram

Create a dedicated Instagram filter in EzyInsights Since we introduced Instagram to EzyInsights earlier this year, its importance for publishers has grown. “Instagram referrer traffic to publishers has grown 232% since January 2017” – Chartbeat. The best performing Instagram posts appear in your feed alongside other trending stories. However, Insta posts might get lost among …

Instagram goes Realtime

Almost 6000 journalists around the world use EzyInsights Realtime for monitoring content. We’ve just upgraded it for all of you. One of the most requested features has been to include Instagram within our Realtime tool. We’ve worked solidly for the past few months to find a way to include Instagram content in a way that …