Category «EzyInsights»

How to Drive Facebook Referral Traffic: Focus on Engagement

There is a simple equation between social engagement and organic website traffic. The more people you can engage around your content on any social platform, the more people you can bring to your website. Both ad-based and subscription-based business models can benefit from this logic. The formula is simple, but how can you apply it …

Join the livestream: digital transformation in newsrooms

UPDATE: Watch the recording of the Livestream. View speakers’ slides: Sylvie Van Ginneken, De Standaard Erik Carlsson, Aftonbladet “Digital transformation: challenges & opportunities for the media” event that we’re organizing with the Madrid Association of Journalists is fully booked!  You can still follow what’s happening on stage and engage with the speakers when you tune in …

Madrid Calling: Let’s Discuss Digital Newsrooms

Press Association of Madrid (APM) and EzyInsights will host an event for media professionals on May 8th Together with the Press Association of Madrid, we’re gathering media professionals from Spain and abroad to discuss digital transformation in the newsroom. You are invited to join us for a discussion with Schibsted, Het Mediahuis, Henneo, El Independiente and …

Instagram goes Realtime

Almost 6000 journalists around the world use EzyInsights Realtime for monitoring content. We’ve just upgraded it for all of you. One of the most requested features has been to include Instagram within our Realtime tool. We’ve worked solidly for the past few months to find a way to include Instagram content in a way that …

Slides: How Magazines and Broadcasters Succeed on Digital

Thanks to all the participants who joined us for an evening discussion about media and digital success. Below you can find the slides from all the presentations. Visualizing Data in the Newsroom – by Joakim Holfve, Head of Product @ Aller Media Social media management in the leading Spanish TV group – Sonia Got Leibar, Social Media …

Crowdtangle vs EzyInsights

vs. Before Crowdtangle was acquired by Facebook in 2016, its presence was largely focused on the US market. Since then, having made the tool available to all media publishers, more European media houses have begun to investigate and use the tool.  EzyInsights appears on paper quite similar to Crowdtangle, both monitor Facebook engagement on media content. It …

Introducing the new EzyInsights (Part 1)

Welcome to our first post about the all new EzyInsights! Over the last year, we’ve been beavering away on an extensive set of improvements for EzyInsights. Thanks to fantastic customer feedback and requests, we have a slew of new features, big and small, to make your experience easier and more powerful. As we approach launch, we’re now able to …

Slides from Newsrooms X Social Media

Recently we welcomed a room full of journalists and media professionals at the Newsrooms X Social Media event in downtown Helsinki. It was a rare chance to exchange experiences between newsrooms and learn about the latest trends in social media. Our luminary speakers talked about how to turn a print-first paper into a digital success …

Newsrooms and Social Media – Let’s Discuss

It’s a love-hate relationship. On the one hand, social media helps publishers spread their word far and wide – for ‘free’. On the other hand, social networks and Google are cannibalising media’s advertising revenue stream. And then there’s everything in-between. Some publishers – like BuzzFeed or Attn – exist and thrive in large part thanks to …

How worried should publishers be about the latest Facebook algorithm change?

Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …

Publiceringsbranchen och sociala medier under 2015.

EzyInsights arbetar, med vår törst för data som drivkraft, med många högt uppsatta publicister i Finland och Sverige och har därmed ett unikt fågelperspektiv över denna bransch. Här är en översikt över det gångna året och vad som kan hända under 2015. Öka reklamintäkterna på nätet Online CPM-intäkter minskar, men varför? En viktig orsak är …