What Facebook’s Instant Articles means to publishers
Facebook finally rolled out the first wave of its Instant Articles system on mobile. In case you haven’t, I’ll explain briefly what it is and what it means.
Category «EzyInsights»
Publiceringsbranchen och sociala medier under 2015.
EzyInsights arbetar, med vår törst för data som drivkraft, med många högt uppsatta publicister i Finland och Sverige och har därmed ett unikt fågelperspektiv över denna bransch. Här är en översikt över det gångna året och vad som kan hända under 2015. Öka reklamintäkterna på nätet Online CPM-intäkter minskar, men varför? En viktig orsak är …
Predictions for publishing & social media in 2015
Working with many of the top publishers across Finland and Sweden, EzyInsights has a unique birds-eye view of the online publishing industry which is fuelled by our thirst for data. Here is our overview of what has been happening over the last year and what will happen in 2015.
Facebook vs Brands
Facebook needs brands, but it needs them to pay. Users want to see good content. Facebook wants happy users and brands want reach. Find out how Facebook punishes reach for brands with the intention of making the platform better for everyone.
FAIL: How Hesburger’s mistake highlighted one success
Finnish fast food chain Hesburger were at the centre of a customer service fail recently. Find out how a small change they made in the last year on social media helped them minimise damage to the brand.
Facebook’s latest changes back it up: Engagement is what matters.
Triggered by Business Insider’s dramatic proclamation: “Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession” One particular upset commentator noted: Yes, Alexander – there is something wrong with that – you shouldn’t have been trying to gather page fans in the first place. At EzyInsights we try to convey at …
Why Facebook’s latest news is old news
This post was recently featured as a guest post on Arctic Startup. Recent TechCrunch and AdAge articles warned: “It’s going to be harder and harder for many businesses to reach fans on Facebook without paying for ads.” This may read like a recent, even alarming development but actually this is simply a reflection of the …
Understanding your (Facebook) data (Part 2)
In Part 1 of this post, we established that the problem isn’t data, it’s about understanding what it means – being able to take direct actions from what you’re seeing. In this part we’ll look at identifying and understanding the difference between different types of content. Sharing vs Commenting For businesses, having a brand message …
Understanding your data (Part 1)
The problem isn’t data, it’s understanding what it means. Data is a word that’s used again and again these days, big data, using data to make decisions, data driven design. But with the tools available today, getting data about your company is relatively trivial – the real question is what is that data actually telling …
Social Media Spotlight – Supercell
In the wake of Supercell’s huge deal which saw 51% of the company sold to Japanese companies SoftBank and GungHo for $1.5b, we take a look at the social media presence of their two games (Clash of Clans and Hay Day) on Facebook. Questions bouncing around on social networks when the news broke included “Are …
4 Ways of Advertising on Facebook – Social Media Is Not An Advertising Platform
Perhaps a contradictory statement, but I wanted to highlight methods of advertising on Facebook. Businesses still seem to be searching for tangible Return on Investments (ROI) from their Social Media presences but as the title says, to paraphrase Avinash Kaushik: Social Media Is Not An Advertising Platform. It is a platform to nurture and deepen relationships. This …
EzyInsights NYC Diary: AdWeek 2013 – PART 4
Documenting EzyInsight’s trip to NYC, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. So much is happening here and I want to be in many places at the same time. But I have to choose. I decided check out the CMO technology symposium – CMO’s and their opinion upon …
EzyInsights NYC Diary: AdWeek 2013 – PART 3
Documenting EzyInsight’s trip to NYC, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. So Tuesday was an interesting day… One issue for me today was seeing so few women on the panels. I attended four sessions, only one had a woman on stage. Under the topic of “Big Data” …
EzyInsights NYC Diary: AdWeek 2013 – PART 2
Documenting EzyInsight’s trip to NYC, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. The Wi-Fi woes continue. Now it’s Tuesday morning, still no Wi-Fi anywhere. And you cannot buy a sim card for your iPad – AND you cannot create a hotspot from your local sim card. Very LOW …
EzyInsights NYC Diary: AdWeek 2013 – PART 1
Welcome to the first post documenting EzyInsight’s trip to New York, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. Firstly, hello all. Secondly, it has been a messy first morning, this city is really lousy with wifi. At a mobile morning there was no wifi!! My hotel, The Carlton …
Infographic – Ambassadors
Introducing EzyInsights 2nd infographic – Ambassadors: Your most engaged and active fans.