Category «Facebook»

After the storm: The recovery for broadcasters is real

Finally some good news regarding Facebook’s ever changing algorithm for news publishers – specifically broadcasters. At EzyInsights, we analysed several sets of engagement data from the last 18 months, looking at both Post Engagement and Web Share engagement. During our last look across European publishers, we saw that some public broadcasters benefited the most. We …

How to Drive Facebook Referral Traffic: Focus on Engagement

There is a simple equation between social engagement and organic website traffic. The more people you can engage around your content on any social platform, the more people you can bring to your website. Both ad-based and subscription-based business models can benefit from this logic. The formula is simple, but how can you apply it …

Is Facebook killing the Far Right? A Report.

The Far Right is feeling targeted on social platforms. Britain’s Nigel Farage directly questioned Facebook founder Mark Zuckerberg on the very subject, claiming that: “right-of-center political opinions” had been affected by a change in Facebook algorithms in January of this year, and that “on average, we’re down about 25 percent over a course of this …

Engineering filter bubbles with AI

A lot has been written about regarding Filter Bubbles in the past 18 months, yet the real effects upon individual users are not widely understood. Filter bubbles are understood to be a result of algorithms on social platforms. On Facebook, they decide in large part what content an individual is exposed to in their newsfeed. …

Finnish Presidential Election on Facebook

While President Sauli Niinistö’s own Facebook presence is very modest, he was by far the most popular and widely covered candidate on Facebook during the 2018 Finnish Presidential Election. EzyInsights’ data shows how people engaged with media coverage of candidates and their Facebook pages’ content.  President Niinistö was clearly the most visible candidate on social media President …

Analysing Diario Público’s winning strategies

A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …

Intelligence – Powerful historical data for you

EzyInsights is proud to announce the launch of Intelligence – putting powerful historical data at your fingertips. Over the last 3 years, we’ve worked with the top publishers around the world. We’ve tracked hundreds of millions of stories. We’ve seen newsrooms and editorial teams transformed by our real-time data. Now, the perfect complementary tool has …

How Trump is still winning on Facebook

What we already know: Donald Trump regularly criticises the mainstream news media in the USA, especially the New York Times, claiming it is unfair and one sided. He notably uses Twitter to directly address the public, but how influential is he on Facebook? We know that Facebook’s newsfeed algorithm is optimised for engagement, by design …