Category «Analytics»

How to Drive Facebook Referral Traffic: Focus on Engagement

There is a simple equation between social engagement and organic website traffic. The more people you can engage around your content on any social platform, the more people you can bring to your website. Both ad-based and subscription-based business models can benefit from this logic. The formula is simple, but how can you apply it …

Is Facebook killing the Far Right? A Report.

The Far Right is feeling targeted on social platforms. Britain’s Nigel Farage directly questioned Facebook founder Mark Zuckerberg on the very subject, claiming that: “right-of-center political opinions” had been affected by a change in Facebook algorithms in January of this year, and that “on average, we’re down about 25 percent over a course of this …

Engineering filter bubbles with AI

A lot has been written about regarding Filter Bubbles in the past 18 months, yet the real effects upon individual users are not widely understood. Filter bubbles are understood to be a result of algorithms on social platforms. On Facebook, they decide in large part what content an individual is exposed to in their newsfeed. …

Finnish Presidential Election on Facebook

While President Sauli Niinistö’s own Facebook presence is very modest, he was by far the most popular and widely covered candidate on Facebook during the 2018 Finnish Presidential Election. EzyInsights’ data shows how people engaged with media coverage of candidates and their Facebook pages’ content.  President Niinistö was clearly the most visible candidate on social media President …

Analysing Diario Público’s winning strategies

A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …

Slides: How Magazines and Broadcasters Succeed on Digital

Thanks to all the participants who joined us for an evening discussion about media and digital success. Below you can find the slides from all the presentations. Visualizing Data in the Newsroom – by Joakim Holfve, Head of Product @ Aller Media Social media management in the leading Spanish TV group – Sonia Got Leibar, Social Media …

#MeToo, o evento mais viral de 2017

O que mais bombou nas mídias sociais este ano? Furacões, ataques terroristas, fake news, bots russos? Que nada.  #MeToo foi o maior sucesso do ano. As mídias sociais desempenharam um papel importante na transmissão de informações. O poder das mídias sociais está em sua capacidade de compartilhar informações. Os refugiados podem se manter em contato …

Intelligence – Powerful historical data for you

EzyInsights is proud to announce the launch of Intelligence – putting powerful historical data at your fingertips. Over the last 3 years, we’ve worked with the top publishers around the world. We’ve tracked hundreds of millions of stories. We’ve seen newsrooms and editorial teams transformed by our real-time data. Now, the perfect complementary tool has …

SoMe Index: Top LinkedIn Publishers in United Kingdom, France, Netherlands and Nordics

Originally posted at the SoMe Index Blog LinkedIn engagement is growing Have you noticed that your LinkedIn traffic has increased? After LinkedIn was acquired by Microsoft in June 2016 we have watched the platform evolve and gain importance in the publishing world. Here are the results from Q2 in 2017. Top 20 Publishers by LinkedIn …

Analysing Facebook Election Coverage 2017

British Publishers’ Facebook Coverage of UK Party Leaders This blog post is based on a large dataset of British news publishers’ (such as BBC News, Daily Mail and The Independent) mentions of UK party leaders in Facebook posts. We look at how much engagement (reactions, shares, and comments) the posts that mentioned the party leaders got. …

French Presidential Election 2017 on Facebook – the Final Round

Updated Daily: French Presidential Election 2017 on Facebook – the Final Round The result after the Election on Sunday 7.5.2017 A longer post with more data on the first election round with all 11 presidential candidates is available here, beware the long loading time as there are a lot of graphs! https://ezyinsights.com/blog/2017/04/02/election-presidentielle-francaise-de-2017/