Welcome to the EzyInsights round up of the most viral posts by a selection of the world’s biggest news publishers. What wondrous insights will be gleaned from this examination of social engagement gluttony? Let’s find out!
For BBC News, nothing beat Michelle Obama’s tearful farewell speech way back in January. 848,429 likes, 38,427 comments and a whopping 714,023 shares made this the Queen of all news on Facebook from the BBC. Also worthy of note: the top 13 posts on Facebook from BBC News were videos, and the 2nd placed post was Barack Obama’s tearful tribute to Michelle. In two posts, the Obamas managed to generate about 3m engagement and 88m views.
Starting off our cavalcade of viral news from newspapers, we have the Daily Mail. Their top story concerned the nurse wrongly detained for refusing to draw blood from an unconscious patient for an irritated Policeman straight from the 1982 movie Rambo. This post generated over half a million shares on Facebook.
The Telegraph did best with the story in which Korea expert Professor Robert Kelly’s live interview with the BBC was gatecrashed by his ebullient children.
So then, Politics, Terrorism, Hope in the face of Poverty, Children and Injustice. Perhaps that sums up 2017 quite accurately. Happy New Year everyone!