Knowing when to post next on Facebook is a common question Publishers and Social Media Managers face when managing their online presence. You can take two approached: Simple to manage: The simplest way is to auto-post at set intervals. It requires zero effort once you set it up and it’s enough to keep your page …
Say what you want about Facebook, but media publishers are still able to engage with their audiences there. And it’s not only national broadcasters or well-known brands either. This year Facebook traffic bounced back (somewhat) across the board for publishers. Sceptical? Take a look at Sosialnytt – a small Norwegian publisher who started out sharing …
The complete picture Understanding the impact of content across different platforms is a necessity for any online publisher. What goes viral on Twitter is not the same as what resonates on Instagram. While one publisher will concentrate on mainstream news on Facebook, in another country, Twitter might have more priority. EzyInsights powerful and flexible tool …
Web Share engagement now accounts for well over half of all Facebook engagement on average across 5 different countries. Facebook themselves have stated that they give more weight in their newsfeed algorithm to content from friends and family. So if Web Shares are the most important type of engagement for generating traffic from Facebook, how …
In 2017 we claimed #metoo as the social media event of the year. Our justifications were based not only on the sheer volume of discussion across social media but also on the impact outside social media platforms. As 2018 is coming to an end, we’re reflecting on what the data shows the social media event …
French news broadcaster BFMTV isn’t the biggest in terms of fanbase, yet they consistently top engagement rankings on social media. We analysed how their social media strategy differs from other broadcasters in France. BFMTV is a privately owned news broadcaster with a strong online presence. Established in 2000, it is not exactly new on the …
The Far Right is feeling targeted on social platforms. Britain’s Nigel Farage directly questioned Facebook founder Mark Zuckerberg on the very subject, claiming that: “right-of-center political opinions” had been affected by a change in Facebook algorithms in January of this year, and that “on average, we’re down about 25 percent over a course of this …
A lot has been written about regarding Filter Bubbles in the past 18 months, yet the real effects upon individual users are not widely understood. Filter bubbles are understood to be a result of algorithms on social platforms. On Facebook, they decide in large part what content an individual is exposed to in their newsfeed. …
While President Sauli Niinistö’s own Facebook presence is very modest, he was by far the most popular and widely covered candidate on Facebook during the 2018 Finnish Presidential Election. EzyInsights’ data shows how people engaged with media coverage of candidates and their Facebook pages’ content. President Niinistö was clearly the most visible candidate on social media President …
Recently announced changes to the News Feed algorithm are causing a lot of discussion and uncertainty among publishers. Facebook has not provided specifics on how or when the changes would be implemented, and the majority of the discussion is driven by speculation and fear rather than facts. Based on our data, although there are many …
Welcome to the EzyInsights round up of the most viral posts by a selection of the world’s biggest news publishers. What wondrous insights will be gleaned from this examination of social engagement gluttony? Let’s find out! For BBC News, nothing beat Michelle Obama’s tearful farewell speech way back in January. 848,429 likes, 38,427 comments and …
EzyInsights is proud to announce the launch of Intelligence – putting powerful historical data at your fingertips. Over the last 3 years, we’ve worked with the top publishers around the world. We’ve tracked hundreds of millions of stories. We’ve seen newsrooms and editorial teams transformed by our real-time data. Now, the perfect complementary tool has …
What we already know: Donald Trump regularly criticises the mainstream news media in the USA, especially the New York Times, claiming it is unfair and one sided. He notably uses Twitter to directly address the public, but how influential is he on Facebook? We know that Facebook’s newsfeed algorithm is optimised for engagement, by design …
British Publishers’ Facebook Coverage of UK Party Leaders This blog post is based on a large dataset of British news publishers’ (such as BBC News, Daily Mail and The Independent) mentions of UK party leaders in Facebook posts. We look at how much engagement (reactions, shares, and comments) the posts that mentioned the party leaders got. …
Updated Daily: French Presidential Election 2017 on Facebook – the Final Round The result after the Election on Sunday 7.5.2017 A longer post with more data on the first election round with all 11 presidential candidates is available here, beware the long loading time as there are a lot of graphs! https://ezyinsights.com/blog/2017/04/02/election-presidentielle-francaise-de-2017/
French Presidential Election 2017 on Facebook – the First Round This page archives our realtime analysis of Facebook engagement for the candidates of French Presidential Election first election round. The first election round took place on 23 April 2017. There were 11 candidates altogether. Emmanuel Macron, Marine Le Pen, Jean-Luc Mélenchon, François Fillon and Benôit …