Category «Data»

How one photo from Norway travelled around the world

A seemingly ordinary picture of a cruise ship docked in Tromsø delivered extraordinary results to NTB recently.  The image was used in nearly 500 articles by news outlets all over the world including publications like CNN, BBC, The Guardian, Washington Post, Time, South China Morning Post, Forbes, Al-Jazeera  and Frankfurter Allgemeine, reports Medier24. “It’s a …

Half of News Agencies’ Stories Get Picked Up Within the First 5 Hours of Publication

How quickly do publishers pick up your stories and exactly how long is the tail of content published by news agencies? At EzyInsights we track a great number of stories published by news agencies across the globe. We track even more stories by news media and other publishers that quote and replicate news agencies’ stories.  …

Open News Dashboard for Everyone

As a software company we can’t help make hand-sanitisers, face-masks or ventilators. What we can do is offer you a global view on what’s trending in the corona-related news. That’s why we put together an open dashboard with multiple filters – to track news globally, in Brazil, Spain, Italy, France, and Germany (use arrows on …

Tools in the Newsroom

Working with newsrooms across Europe gives us insights into how they work in practice, when cultural hurdles are in play. Usage of tools is both essential and a constant pain point in any modern newsroom. One challenge can be to understand where different tools fit along the editorial workflow. Which tools tend to cover the …

After the storm: The recovery for broadcasters is real

Finally some good news regarding Facebook’s ever changing algorithm for news publishers – specifically broadcasters. At EzyInsights, we analysed several sets of engagement data from the last 18 months, looking at both Post Engagement and Web Share engagement. During our last look across European publishers, we saw that some public broadcasters benefited the most. We …

How to Drive Facebook Referral Traffic: Focus on Engagement

There is a simple equation between social engagement and organic website traffic. The more people you can engage around your content on any social platform, the more people you can bring to your website. Both ad-based and subscription-based business models can benefit from this logic. The formula is simple, but how can you apply it …

Engineering filter bubbles with AI

A lot has been written about regarding Filter Bubbles in the past 18 months, yet the real effects upon individual users are not widely understood. Filter bubbles are understood to be a result of algorithms on social platforms. On Facebook, they decide in large part what content an individual is exposed to in their newsfeed. …

Finnish Presidential Election on Facebook

While President Sauli Niinistö’s own Facebook presence is very modest, he was by far the most popular and widely covered candidate on Facebook during the 2018 Finnish Presidential Election. EzyInsights’ data shows how people engaged with media coverage of candidates and their Facebook pages’ content.  President Niinistö was clearly the most visible candidate on social media President …

Analysing Diario Público’s winning strategies

A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …

Slides: How Magazines and Broadcasters Succeed on Digital

Thanks to all the participants who joined us for an evening discussion about media and digital success. Below you can find the slides from all the presentations. Visualizing Data in the Newsroom – by Joakim Holfve, Head of Product @ Aller Media Social media management in the leading Spanish TV group – Sonia Got Leibar, Social Media …

#MeToo, o evento mais viral de 2017

O que mais bombou nas mídias sociais este ano? Furacões, ataques terroristas, fake news, bots russos? Que nada.  #MeToo foi o maior sucesso do ano. As mídias sociais desempenharam um papel importante na transmissão de informações. O poder das mídias sociais está em sua capacidade de compartilhar informações. Os refugiados podem se manter em contato …