Category «Data»

Analysing Facebook Election Coverage 2017

British Publishers’ Facebook Coverage of UK Party Leaders This blog post is based on a large dataset of British news publishers’ (such as BBC News, Daily Mail and The Independent) mentions of UK party leaders in Facebook posts. We look at how much engagement (reactions, shares, and comments) the posts that mentioned the party leaders got. …

French Presidential Election 2017 on Facebook – the Final Round

Updated Daily: French Presidential Election 2017 on Facebook – the Final Round The result after the Election on Sunday 7.5.2017 A longer post with more data on the first election round with all 11 presidential candidates is available here, beware the long loading time as there are a lot of graphs! https://ezyinsights.com/blog/2017/04/02/election-presidentielle-francaise-de-2017/

Analysis: French Presidential Election 2017 on Facebook

French Presidential Election 2017 on Facebook – the First Round This page archives our realtime analysis of Facebook engagement for the candidates of French Presidential Election first election round. The first election round took place on 23 April 2017. There were 11 candidates altogether. Emmanuel Macron, Marine Le Pen, Jean-Luc Mélenchon, François Fillon and Benôit …

Crowdtangle vs EzyInsights

vs. Before Crowdtangle was acquired by Facebook in 2016, its presence was largely focused on the US market. Since then, having made the tool available to all media publishers, more European media houses have begun to investigate and use the tool.  EzyInsights appears on paper quite similar to Crowdtangle, both monitor Facebook engagement on media content. It …

More Facebook Engagement Means More Web Traffic for Publishers

Similar patterns Snowflakes are a classic example of symmetry. Correlation a fascinating pattern of similarity, and this post will show you some most important and intriguing correlations in social media publishing: how social media engagement reflects on media publishers’ traffic that eventually turns into revenue? Everybody knows correlation does not imply causation, and many of …

X Factor UK – Will Saara Win?

Will Saara Aalto win the UK’s X Factor? Or will it be Matt Terry? Or maybe 5 After Midnight will take the trophy home? Follow the finalists’ results from the EzyInsights’ data, updated regularly. We measure each finalists’ Facebook pages’s engagment twice a day. We started on Monday, 5th December, after the X-Factor semifinal, where the three finalists …

How Spain dodged the Facebook algorithm changes

In July we reported on how Facebook algorithm changes affected Nordic media publishers. SocialFlow had previously analysed the impact of the changes in the USA. They reported a worrisome 42% drop off in news publishers’ Facebook reach in the US. Our main takeaway was that Nordic news publishers got off quite lightly – except Norway who was affected to the same degree …

How worried should publishers be about the latest Facebook algorithm change?

Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …

Your website traffic numbers are lying to you

Measuring data in digital publishing is well established. Everyone does it, it’s expected, but there’s a huge problem, not everyone is measuring the same thing. Traffic and referrals being the closest linked to actual revenue, tend to be measured in an accurate way across publishers (although even then…). But this information is exclusive to each publisher. So how can …