Category «Social Media»

How to grow on Instagram without ads – Interview with Patricia Tiihonen from YLE

How can you grow engagement and reach organically on Instagram? We asked Patricia Tiihonen, the social media guru at Finland’s public service broadcaster whose @yleuutiset is currently the biggest news page in Finland.Q: Patricia, what’s your number one advice on growing Instagram engagement?
First you need to think of your goals on Instagram: what is the …

The most retweeted tweet ever

  The most retweeted tweet ever Yusaku Maezawa, founder of Japanese online retailer Zozotown, got +5 Million retweets with a budget of 9200 USD Top three most retweeted tweets #3. Ellen De Generes’s Oscar selfie with 3.3 Million retweets If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap— Ellen DeGeneres (@EllenDeGeneres) March 3, …

We are living through the big growth of Instagram: Interview with Mediaset’s Social Media Manager

There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, we turned to Spain’s largest television network – Mediaset. Social Media Manager Sonia Got Leibar shared her insights into how they approach Instagram.     …

Build Your Brand, Traffic Will Follow: Interview with VG about Instagram

With 1 billion users worldwide, Instagram is 6th most popular social platform according to Statista and Hootsuit, after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. While Facebook remains the biggest source of social traffic for most publishers, Instagram’s referral traffic is growing fast. Once an account reaches 10,000 followers, you can embed links into Stories, …

Is Facebook killing the Far Right? A Report.

The Far Right is feeling targeted on social platforms. Britain’s Nigel Farage directly questioned Facebook founder Mark Zuckerberg on the very subject, claiming that: “right-of-center political opinions” had been affected by a change in Facebook algorithms in January of this year, and that “on average, we’re down about 25 percent over a course of this …

Join the livestream: digital transformation in newsrooms

UPDATE: Watch the recording of the Livestream. View speakers’ slides: Sylvie Van Ginneken, De Standaard Erik Carlsson, Aftonbladet “Digital transformation: challenges & opportunities for the media” event that we’re organizing with the Madrid Association of Journalists is fully booked!  You can still follow what’s happening on stage and engage with the speakers when you tune in …

Analysing Diario Público’s winning strategies

A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …

Slides: How Magazines and Broadcasters Succeed on Digital

Thanks to all the participants who joined us for an evening discussion about media and digital success. Below you can find the slides from all the presentations. Visualizing Data in the Newsroom – by Joakim Holfve, Head of Product @ Aller Media Social media management in the leading Spanish TV group – Sonia Got Leibar, Social Media …

#MeToo, o evento mais viral de 2017

O que mais bombou nas mídias sociais este ano? Furacões, ataques terroristas, fake news, bots russos? Que nada.  #MeToo foi o maior sucesso do ano. As mídias sociais desempenharam um papel importante na transmissão de informações. O poder das mídias sociais está em sua capacidade de compartilhar informações. Os refugiados podem se manter em contato …