Category «Social Media»

What is Social Media?

Social Media: A term used to describe a variety of web-based platforms, applications and technologies that enable people to socially interact with one another online. http://www.webopedia.com/TERM/S/social_media.html To me its a place to share and interact with others. Social media is a great resource for learning and finding out things that previously that would have difficult …

Seeing ROE In Facebook

Following on from “An Introduction to Return on Engagement” I decided to elaborate a bit on ROE. With the marketing channel shift your brand has a great opportunity to be part of the ongoing monitization of Social Media. Brands have to figure out what is the best way to “influence” the consumers in a way …

Hello World

Welcome (again) to the EzyInsights blog. Here you will find a ton of information about social analytics, web analytics, digital marketing and Social Media in general. Ranging from such hot topics as return on (engagement/investment) in Social Media, finding the right channel for your business or just getting the most out of Social Media for your brand. …