Inspired by the recent Community Manager Appreciation Day events around the world, we felt compelled to talk about the oft under appreciated Community Manager. EzyInsights was proud to both sponsor and present at the CMAD event in Finland. Here we had a chance to demo the EzyTool to exactly the kind of people who might …
Triggered by Business Insider’s dramatic proclamation: “Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession” One particular upset commentator noted: Yes, Alexander – there is something wrong with that – you shouldn’t have been trying to gather page fans in the first place. At EzyInsights we try to convey at …
This post was recently featured as a guest post on Arctic Startup. Recent TechCrunch and AdAge articles warned: “It’s going to be harder and harder for many businesses to reach fans on Facebook without paying for ads.” This may read like a recent, even alarming development but actually this is simply a reflection of the …
In Part 1 of this post, we established that the problem isn’t data, it’s about understanding what it means – being able to take direct actions from what you’re seeing. In this part we’ll look at identifying and understanding the difference between different types of content. Sharing vs Commenting For businesses, having a brand message …
In the wake of Supercell’s huge deal which saw 51% of the company sold to Japanese companies SoftBank and GungHo for $1.5b, we take a look at the social media presence of their two games (Clash of Clans and Hay Day) on Facebook. Questions bouncing around on social networks when the news broke included “Are …
Perhaps a contradictory statement, but I wanted to highlight methods of advertising on Facebook. Businesses still seem to be searching for tangible Return on Investments (ROI) from their Social Media presences but as the title says, to paraphrase Avinash Kaushik: Social Media Is Not An Advertising Platform. It is a platform to nurture and deepen relationships. This …
Facebook made changes to their competition and promotion guidelines that will have quite an effect on brands that use the platform. What are the changes? Businesses can now collect entries by having users post on the brand’s page, comment or like a certain post. Likes can now be used as a voting mechanism. Many brands …
Welcome to the first post documenting EzyInsight’s trip to New York, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. Firstly, hello all. Secondly, it has been a messy first morning, this city is really lousy with wifi. At a mobile morning there was no wifi!! My hotel, The Carlton …
We’ve talked a lot on this blog about brand advocates and ambassadors. In this post I describe what an ambassador actually is and touch on why they are important to your brand or business. I’ll expand on the importance of ambassadors in coming posts, but firstly it would good to understand the difference between advocates and …
Twitter can be utilized in various ways: for support; comms & PR; news & information; knowledge base (peer to peer); entertainment – the list goes on and on. But how many times do you go onto Twitter and end up really disappointed with what you see? I don’t think it is due to heavy usage …
I wrote a couple of months ago about improving the customer experience and specifically referenced an example where a company, or in this case a restaurant’s owners, imploded very publicly. As the dust settles on what was quite a torrid time in the owners lives, today we try to find out how the restaurant is doing and …
If you have spent any time in Marketing you will probably have encountered the four strategies of marketing warfare. This post goes into a few details of what they are and some examples of each. Please feel free to add further examples and experiences in the comments below. The four strategies of marketing warfare From …
Over the past few months here at EzyInsights we have been talking a lot about engagement levels in Social Media and how the number of likes alone does not add any real value to your Social Media presence. Last week we published a pretty funky infographic on why it’s about more than just Likes . Today we …
You have probably already done some competitive analysis to understand what your rivals are doing in your business space. If not you may be missing out on a huge opportunity. Offline You should be very aware of their pricing and products, their methods of selling, their media activity through print (brochures, newspaper advertisements) and television. …
Mobile phone usage and the consumption of data in an ever increasingly connected world is a topic that has interested me for quite a while. In this article I express a few thoughts on the subject and would be very eager to get your thoughts on the topic too. This is going to be hard not to …
Back in March I drafted a blog post around Vine and how it could be used by marketers to get into peoples lives with creative 6 second video clips. 4 months is a long time in Social Media. Keek has suddenly announced itself in the short video sharing stage claiming 50 million users. Then just …