When I talk to different online publishers, one of the questions I often ask is what percentage of their web traffic comes from social. And if you know me you know that when I say social I mean Facebook, which trounces every other platform in terms of referrals to mainstream and general news, Facebook dominates. So …
Unilad and The Lad Bible are the dominant viral presences online right now. Now they are monetising your attention, sometimes without you even realising.
Whether you are a brand or publisher, you have a Facebook page and you’d like it to do better. That’s good, because I’m going to tell you three very easy things you can do immediately to help you get more reach, more engagement and more page fans. Post natively. If you’re doing this already – …
Firstly, let’s get something straight – you need fans. You need people to like your page if you want to reach them organically – without paying. But here’s a warning: even in the best case, this is going to be around 10% of your total fans.
EzyInsights arbetar, med vår törst för data som drivkraft, med många högt uppsatta publicister i Finland och Sverige och har därmed ett unikt fågelperspektiv över denna bransch. Här är en översikt över det gångna året och vad som kan hända under 2015. Öka reklamintäkterna på nätet Online CPM-intäkter minskar, men varför? En viktig orsak är …
Working with many of the top publishers across Finland and Sweden, EzyInsights has a unique birds-eye view of the online publishing industry which is fuelled by our thirst for data. Here is our overview of what has been happening over the last year and what will happen in 2015.
Facebook needs brands, but it needs them to pay. Users want to see good content. Facebook wants happy users and brands want reach. Find out how Facebook punishes reach for brands with the intention of making the platform better for everyone.
How do you increase Organic Reach on Facebook, while maintaining a paid presence? Find out how observing their own data helped Universal Music Sweden increase their Organic Reach alongside their paid campaigns.
Not all Facebook posts are created equal. As a brand you want the highest possible reach for your content – so make sure you understand the three key elements that are common amongst the majority of good Facebook posts.
Finnish fast food chain Hesburger were at the centre of a customer service fail recently. Find out how a small change they made in the last year on social media helped them minimise damage to the brand.
Bloggers being used by brands is nothing new – but the choices made by Valio here are refreshingly non-mainstream and should be applauded.
Is Gigantti really the number one Finnish brand on Facebook? We’ll show you why we think that isn’t true.
Recent changes on Facebook now favour link previews over photographs. How can you ensure your links look as good as they should when posting to Facebook and Twitter?
Facebook have recently announced changes that aim to stop ‘click-bait’ style headlines appearing in your newsfeed. But how will it work?
Many brands struggle to generate engagement on their Facebook pages. So if it’s happening to your company, don’t feel lonely – there are lots and lots of brands who only generate a handful of likes on each post. As we know, lack of engagement reduces the percentage of your fanbase that will see your content, …
In our last post we explained how chasing Facebook page likes can have a negative impact on your brand, “Likes that are attracted through promotions, incentives and competitions can negatively affect your brand’s organic reach on Facebook.“ This leaves many brands with a dilemma. They want their audience to grow (faster), they have a budget …