Facebook needs brands, but it needs them to pay. Users want to see good content. Facebook wants happy users and brands want reach. Find out how Facebook punishes reach for brands with the intention of making the platform better for everyone.
How do you increase Organic Reach on Facebook, while maintaining a paid presence? Find out how observing their own data helped Universal Music Sweden increase their Organic Reach alongside their paid campaigns.
Not all Facebook posts are created equal. As a brand you want the highest possible reach for your content – so make sure you understand the three key elements that are common amongst the majority of good Facebook posts.
Bloggers being used by brands is nothing new – but the choices made by Valio here are refreshingly non-mainstream and should be applauded.
Is Gigantti really the number one Finnish brand on Facebook? We’ll show you why we think that isn’t true.
Facebook have recently announced changes that aim to stop ‘click-bait’ style headlines appearing in your newsfeed. But how will it work?
Many brands struggle to generate engagement on their Facebook pages. So if it’s happening to your company, don’t feel lonely – there are lots and lots of brands who only generate a handful of likes on each post. As we know, lack of engagement reduces the percentage of your fanbase that will see your content, …