With 1 billion users worldwide, Instagram is 6th most popular social platform according to Statista and Hootsuit, after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. While Facebook remains the biggest source of social traffic for most publishers, Instagram’s referral traffic is growing fast. Once an account reaches 10,000 followers, you can embed links into Stories, …
Web Shares now deliver the majority of engagement for newsrooms and publishers in several European countries. If you don’t track Web Shares you could be missing over half of your engagement. What is a Web Share? Total engagement on social media has two components, Post engagement and Web Shares. Post engagement occurs on the original …
At the start of 2018, Facebook announced it would start favouring publishers in the News Feed that they considered “more trustworthy”. A quiet update on the 2nd of July expanded this system to include the UK, Germany, France, Italy, Spain and India. Facebook’s ‘Trust Index’ is based on user surveys, given out to “people with …
British Publishers’ Facebook Coverage of UK Party Leaders This blog post is based on a large dataset of British news publishers’ (such as BBC News, Daily Mail and The Independent) mentions of UK party leaders in Facebook posts. We look at how much engagement (reactions, shares, and comments) the posts that mentioned the party leaders got. …
Live video is Facebook’s current star feature. Ever since its launch this spring, Facebook has been heavily promoting it in the News Feed, giving live videos immense reach and therefore engagement. The idea is not new – Meerkat, Periscope, and other dedicated live-streaming apps have popularised live video over the last few years. Though the …
The U-Shaped Curve In Mark Zuckerberg’s famous words, Facebook is a tech company, not a media company. Yet we know that the reality is more complicated than that. Regular users, politicians, and publishers are all affected by changes in the Facebook algorithm. The U-Shaped curve is a good example. In 2016 we saw a global …
In July we reported on how Facebook algorithm changes affected Nordic media publishers. SocialFlow had previously analysed the impact of the changes in the USA. They reported a worrisome 42% drop off in news publishers’ Facebook reach in the US. Our main takeaway was that Nordic news publishers got off quite lightly – except Norway who was affected to the same degree …
Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …
Recently, Facebook expressed worries about becoming a link-sharing platform instead of a place to share our personal lives. Soon after, the US publishing platform SocialFlow reported a 42 % drop in Facebook reach per post for US media companies’ Facebook pages. In the first post from EzyInsights’ data analyst Varpu Rantala, we take a dive …
When Facebook says ‘jump’, media publishers ask “How high?” With the introduction of Facebook’s new reactions, every digital media publisher must rethink how it presents its articles on the platform to maximise engagement.
Facebook finally rolled out the first wave of its Instant Articles system on mobile. In case you haven’t, I’ll explain briefly what it is and what it means.
Whether you are a brand or publisher, you have a Facebook page and you’d like it to do better. That’s good, because I’m going to tell you three very easy things you can do immediately to help you get more reach, more engagement and more page fans. Post natively. If you’re doing this already – …
Facebook needs brands, but it needs them to pay. Users want to see good content. Facebook wants happy users and brands want reach. Find out how Facebook punishes reach for brands with the intention of making the platform better for everyone.