View speakers’ slides:
“Digital transformation: challenges & opportunities for the media” event that we’re organizing with the Madrid Association of Journalists is fully booked!
You can still follow what’s happening on stage and engage with the speakers when you tune in tomorrow May 8th to our livestream on YouTube, which runs between 10:00 – 12:00 Madrid time (CEST), UTC +2.
The agenda includes an opening from the Secretary General of the Madrid Association of Journalists, plus presentations and panel discussions with top media executives from paragons like Schibsted, Mediahuis, Henneo, El Independiente, and Mediaset.
We will also launch SoMe Index for Spain: it’s the independent measurement service for audience engagement on social media.
SoMe Index collects all the engagement generated by publishers on social media during each week (number of likes, comments, shares, etc). The index allows anyone to see at a glance how well each page is performing based on the engagement their stories and social media posts generated. Fresh data is released every Tuesday. On top of Spain, SoMe Index is available in the Netherlands, France, Sweden, Norway, Denmark, and Finland.
Watch the entire event or tune in to a specific presentation! Here’s the full agenda:
10:10 – 10:20 Opening & introductions
10:20 – 10:30 Sylvie Van Ginneken, De Standaard (Mediahuis)
10:30 – 11:00 Panel on digital transformation with Irene Gómez Peña (Henneo), Pablo Caño Sterck (El Independiente), Sylvie Van Ginneken
11:00 – 11:15 Short break
11:15 – 11:25 Erik Carlsson, Aftonbladet (Schibsted)
11:25 – 11:55 Panel on social media with Erik Carlsson (Aftonbladet) and Sonia Got Leibar (Mediaset)
11:55 – 12:00 Launching SoMe Index Spain