Tag «social media»

Build Your Brand, Traffic Will Follow: Interview with VG about Instagram

With 1 billion users worldwide, Instagram is 6th most popular social platform according to Statista and Hootsuit, after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. While Facebook remains the biggest source of social traffic for most publishers, Instagram’s referral traffic is growing fast. Once an account reaches 10,000 followers, you can embed links into Stories, …

Join the livestream: digital transformation in newsrooms

UPDATE: Watch the recording of the Livestream. View speakers’ slides: Sylvie Van Ginneken, De Standaard Erik Carlsson, Aftonbladet “Digital transformation: challenges & opportunities for the media” event that we’re organizing with the Madrid Association of Journalists is fully booked!  You can still follow what’s happening on stage and engage with the speakers when you tune in …

Slides: How Magazines and Broadcasters Succeed on Digital

Thanks to all the participants who joined us for an evening discussion about media and digital success. Below you can find the slides from all the presentations. Visualizing Data in the Newsroom – by Joakim Holfve, Head of Product @ Aller Media Social media management in the leading Spanish TV group – Sonia Got Leibar, Social Media …

#MeToo, o evento mais viral de 2017

O que mais bombou nas mídias sociais este ano? Furacões, ataques terroristas, fake news, bots russos? Que nada.  #MeToo foi o maior sucesso do ano. As mídias sociais desempenharam um papel importante na transmissão de informações. O poder das mídias sociais está em sua capacidade de compartilhar informações. Os refugiados podem se manter em contato …

Analysis: French Presidential Election 2017 on Facebook

French Presidential Election 2017 on Facebook – the First Round This page archives our realtime analysis of Facebook engagement for the candidates of French Presidential Election first election round. The first election round took place on 23 April 2017. There were 11 candidates altogether. Emmanuel Macron, Marine Le Pen, Jean-Luc Mélenchon, François Fillon and Benôit …

Slides from Newsrooms X Social Media

Recently we welcomed a room full of journalists and media professionals at the Newsrooms X Social Media event in downtown Helsinki. It was a rare chance to exchange experiences between newsrooms and learn about the latest trends in social media. Our luminary speakers talked about how to turn a print-first paper into a digital success …

Newsrooms and Social Media – Let’s Discuss

It’s a love-hate relationship. On the one hand, social media helps publishers spread their word far and wide – for ‘free’. On the other hand, social networks and Google are cannibalising media’s advertising revenue stream. And then there’s everything in-between. Some publishers – like BuzzFeed or Attn – exist and thrive in large part thanks to …

Why Nordic publishers lead Europe on digital

A robust digital media market heavily relies on well developed infrastructure – things like broadband penetration, high internet speed, and universal coverage. It’s no wonder back in 2012 HBO chose the Nordics to test their first ever standalone video streaming service. Iceland, Norway, Sweden, Finland and Denmark have some of the highest percentages of households …

How worried should publishers be about the latest Facebook algorithm change?

Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …

How can I get Facebook page likes that are actually valuable?

In our last post we explained how chasing Facebook page likes can have a negative impact on your brand, “Likes that are attracted through promotions, incentives and competitions can negatively affect your brand’s organic reach on Facebook.“ This leaves many brands with a dilemma. They want their audience to grow (faster), they have a budget …