Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …
Not all Facebook posts are created equal. As a brand you want the highest possible reach for your content – so make sure you understand the three key elements that are common amongst the majority of good Facebook posts.
Many brands struggle to generate engagement on their Facebook pages. So if it’s happening to your company, don’t feel lonely – there are lots and lots of brands who only generate a handful of likes on each post. As we know, lack of engagement reduces the percentage of your fanbase that will see your content, …
In our last post we explained how chasing Facebook page likes can have a negative impact on your brand, “Likes that are attracted through promotions, incentives and competitions can negatively affect your brand’s organic reach on Facebook.“ This leaves many brands with a dilemma. They want their audience to grow (faster), they have a budget …
Inspired by the recent Community Manager Appreciation Day events around the world, we felt compelled to talk about the oft under appreciated Community Manager. EzyInsights was proud to both sponsor and present at the CMAD event in Finland. Here we had a chance to demo the EzyTool to exactly the kind of people who might …
We spend all day every day at EzyInsights enveloped in Social Media, so here is our take on what sort of things you might be likely to see on Facebook, Twitter and Instagram over the coming year. The good stay good There’s a reason that the companies with the best presences on Social Media are …
This post was recently featured as a guest post on Arctic Startup. Recent TechCrunch and AdAge articles warned: “It’s going to be harder and harder for many businesses to reach fans on Facebook without paying for ads.” This may read like a recent, even alarming development but actually this is simply a reflection of the …
In Part 1 of this post, we established that the problem isn’t data, it’s about understanding what it means – being able to take direct actions from what you’re seeing. In this part we’ll look at identifying and understanding the difference between different types of content. Sharing vs Commenting For businesses, having a brand message …
The problem isn’t data, it’s understanding what it means. Data is a word that’s used again and again these days, big data, using data to make decisions, data driven design. But with the tools available today, getting data about your company is relatively trivial – the real question is what is that data actually telling …
Documenting EzyInsight’s trip to NYC, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. So Tuesday was an interesting day… One issue for me today was seeing so few women on the panels. I attended four sessions, only one had a woman on stage. Under the topic of “Big Data” …
Introducing EzyInsights 2nd infographic – Ambassadors: Your most engaged and active fans.
I wrote a couple of months ago about improving the customer experience and specifically referenced an example where a company, or in this case a restaurant’s owners, imploded very publicly. As the dust settles on what was quite a torrid time in the owners lives, today we try to find out how the restaurant is doing and …
Twitter gets into the headlines on many news stations for various reasons, be it breaking news about potential uprisings or information from war zones and disaster areas. I’ll cover the reliability of this in a future post but Twitter has also recently been in the spotlight when it comes to advertising during such events and …
Social Media Day 2013 on Sunday was the fourth event of its kind, stemming from the original idea sparked by Mashable back in 2010. They conceived the event to acknowledge and celebrate the revolution of media becoming social. Today, there are events and meet-ups all around the world. There were even a few in Helsinki. What …
I recently had a couple of personal Twitter accounts suspended due to the posts being perceived as automated, so I thought it would be a good idea to highlight some ways to automate the process without looking like a bot. Be Human Social Media for brands and products should be more about relationship building rather …
There have been a couple of major announcements recently in Facebook land, both of which will have an effect on brands and their ability to get their message to their audience. Today I start the discussion on how the not-so-new (though still fresh in mind) Facebook news-feed can affect businesses and marketing in particular. I …