Continuing the interview with Stephen Lee from Miltton – more thoughts about Social Media. Part 1 JB: Following on from the topic of misconceptions. Buying likes: how have these misconceptions affected Miltton? SL: When people buy likes it gets them nowhere, they’re totally worthless. The reason that likes are important is so that you can mine data from people you’ve …
I recently had the pleasure of interviewing Stephen Lee from Miltton – a communications and public relations consultancy based here in Helsinki. A communications consultant with a rich pedigree in Social Media, Stephen has been very involved in the early development of EzyInsights from a Digital and PR perspective. We discussed at some length his …
I have talked a bit about Web Analytics and Social Media so the logical next step is to talk about Social Media Analytics. Social Media Analytics is the art of trying to find ways to improve how you use Social Media to achieve a desirable outcome. This outcome is largely dependent on who your representing online, be it …
What is the obsession with Likes? Many brands look at the number of likes they have on their pages. To me, this is an almost totally useless metric. Think of a “like” as a “visit” to your website. Of course you want as many people coming to your site as your servers can handle but …