Category «Analytics»

SoMe Index: Top LinkedIn Publishers in United Kingdom, France, Netherlands and Nordics

Originally posted at the SoMe Index Blog LinkedIn engagement is growing Have you noticed that your LinkedIn traffic has increased? After LinkedIn was acquired by Microsoft in June 2016 we have watched the platform evolve and gain importance in the publishing world. Here are the results from Q2 in 2017. Top 20 Publishers by LinkedIn …

Analysing Facebook Election Coverage 2017

British Publishers’ Facebook Coverage of UK Party Leaders This blog post is based on a large dataset of British news publishers’ (such as BBC News, Daily Mail and The Independent) mentions of UK party leaders in Facebook posts. We look at how much engagement (reactions, shares, and comments) the posts that mentioned the party leaders got. …

French Presidential Election 2017 on Facebook – the Final Round

Updated Daily: French Presidential Election 2017 on Facebook – the Final Round The result after the Election on Sunday 7.5.2017 A longer post with more data on the first election round with all 11 presidential candidates is available here, beware the long loading time as there are a lot of graphs! https://ezyinsights.com/blog/2017/04/02/election-presidentielle-francaise-de-2017/

More Facebook Engagement Means More Web Traffic for Publishers

Similar patterns Snowflakes are a classic example of symmetry. Correlation a fascinating pattern of similarity, and this post will show you some most important and intriguing correlations in social media publishing: how social media engagement reflects on media publishers’ traffic that eventually turns into revenue? Everybody knows correlation does not imply causation, and many of …

Hidden In Plain Sight

On Tuesday last week, we looked at the US presidential candidates’ presence on Facebook. In short, it was clear that Donald Trump’s ability to engage with his following on social media far outweighed that of his rival, Hillary Clinton. While the Clinton campaign opted for a rather conservative strategy of a steady, predictable stream of content …

Why Nordic publishers lead Europe on digital

A robust digital media market heavily relies on well developed infrastructure – things like broadband penetration, high internet speed, and universal coverage. It’s no wonder back in 2012 HBO chose the Nordics to test their first ever standalone video streaming service. Iceland, Norway, Sweden, Finland and Denmark have some of the highest percentages of households …

How Spain dodged the Facebook algorithm changes

In July we reported on how Facebook algorithm changes affected Nordic media publishers. SocialFlow had previously analysed the impact of the changes in the USA. They reported a worrisome 42% drop off in news publishers’ Facebook reach in the US. Our main takeaway was that Nordic news publishers got off quite lightly – except Norway who was affected to the same degree …

How worried should publishers be about the latest Facebook algorithm change?

Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …

Introducing SoMe Index from EzyInsights – the new benchmark for publishers

EzyInsights is proud to announce something we’ve been working on for a long time behind the scenes.   SoMe Index is a website which contains all publisher engagement data from social media, ordered and filtered to give an impartial and realistic view of how news & content publishers are performing. Our first territory for SoMe Index …