Originally posted at the SoMe Index Blog LinkedIn engagement is growing Have you noticed that your LinkedIn traffic has increased? After LinkedIn was acquired by Microsoft in June 2016 we have watched the platform evolve and gain importance in the publishing world. Here are the results from Q2 in 2017. Top 20 Publishers by LinkedIn …
British Publishers’ Facebook Coverage of UK Party Leaders This blog post is based on a large dataset of British news publishers’ (such as BBC News, Daily Mail and The Independent) mentions of UK party leaders in Facebook posts. We look at how much engagement (reactions, shares, and comments) the posts that mentioned the party leaders got. …
Updated Daily: French Presidential Election 2017 on Facebook – the Final Round The result after the Election on Sunday 7.5.2017 A longer post with more data on the first election round with all 11 presidential candidates is available here, beware the long loading time as there are a lot of graphs! https://ezyinsights.com/blog/2017/04/02/election-presidentielle-francaise-de-2017/
Similar patterns Snowflakes are a classic example of symmetry. Correlation a fascinating pattern of similarity, and this post will show you some most important and intriguing correlations in social media publishing: how social media engagement reflects on media publishers’ traffic that eventually turns into revenue? Everybody knows correlation does not imply causation, and many of …
The U-Shaped Curve In Mark Zuckerberg’s famous words, Facebook is a tech company, not a media company. Yet we know that the reality is more complicated than that. Regular users, politicians, and publishers are all affected by changes in the Facebook algorithm. The U-Shaped curve is a good example. In 2016 we saw a global …
In an earlier post made pre-election, we looked at how successful Donald Trump had been at using Facebook compared to Hillary Clinton. While the outcome of the election was and remains a shock to many, those looking at the clear signals from social media engagement were perhaps less surprised. With the help of EzyInsights Data Analyst …
On Tuesday last week, we looked at the US presidential candidates’ presence on Facebook. In short, it was clear that Donald Trump’s ability to engage with his following on social media far outweighed that of his rival, Hillary Clinton. While the Clinton campaign opted for a rather conservative strategy of a steady, predictable stream of content …
We’ve been carefully studying the effect different post types have for publishers, and the following trend is clear: video wins. When Facebook launched native video, the top engaging Facebook posts in the world were all FB native video. When Live Video launched, we saw this format punching way above its weight in terms of engagement per …
A robust digital media market heavily relies on well developed infrastructure – things like broadband penetration, high internet speed, and universal coverage. It’s no wonder back in 2012 HBO chose the Nordics to test their first ever standalone video streaming service. Iceland, Norway, Sweden, Finland and Denmark have some of the highest percentages of households …
In July we reported on how Facebook algorithm changes affected Nordic media publishers. SocialFlow had previously analysed the impact of the changes in the USA. They reported a worrisome 42% drop off in news publishers’ Facebook reach in the US. Our main takeaway was that Nordic news publishers got off quite lightly – except Norway who was affected to the same degree …
Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …
Recently, Facebook expressed worries about becoming a link-sharing platform instead of a place to share our personal lives. Soon after, the US publishing platform SocialFlow reported a 42 % drop in Facebook reach per post for US media companies’ Facebook pages. In the first post from EzyInsights’ data analyst Varpu Rantala, we take a dive …
EzyInsights is proud to announce something we’ve been working on for a long time behind the scenes. SoMe Index is a website which contains all publisher engagement data from social media, ordered and filtered to give an impartial and realistic view of how news & content publishers are performing. Our first territory for SoMe Index …
When I talk to different online publishers, one of the questions I often ask is what percentage of their web traffic comes from social. And if you know me you know that when I say social I mean Facebook, which trounces every other platform in terms of referrals to mainstream and general news, Facebook dominates. So …
Whether you are a brand or publisher, you have a Facebook page and you’d like it to do better. That’s good, because I’m going to tell you three very easy things you can do immediately to help you get more reach, more engagement and more page fans. Post natively. If you’re doing this already – …
Firstly, let’s get something straight – you need fans. You need people to like your page if you want to reach them organically – without paying. But here’s a warning: even in the best case, this is going to be around 10% of your total fans.