In the wake of Supercell’s huge deal which saw 51% of the company sold to Japanese companies SoftBank and GungHo for $1.5b, we take a look at the social media presence of their two games (Clash of Clans and Hay Day) on Facebook. Questions bouncing around on social networks when the news broke included “Are …
You have probably already done some competitive analysis to understand what your rivals are doing in your business space. If not you may be missing out on a huge opportunity. Offline You should be very aware of their pricing and products, their methods of selling, their media activity through print (brochures, newspaper advertisements) and television. …
Making fact based decisions is not a new concept, even though it might go against the grain for some in management who still believe in conventional wisdom. It’s just a re-branding of the sensible idea that you should gather the facts before making a decision, which should be a key factor in how your business is run. …
A study done by Global Web Index has revealed some pretty interesting statistics about global platform usage of Social Media in 2012. There are a few obvious trends and some perhaps surprising facts too based on their research. A link to the report is at the foot of this article. Facebook out front but Google+ at …
You have a web site, and you may even have wonderful analytics tools built in. But what does it all mean? Here’s a quick summary of some of the available metrics that should be available to you. Layman’s terms are in italics after each definition. This example comes from WordPress, some tools have more metrics available, …
Following on from the knowing your audience blog this post covers relationships in Social Media. Listening to your customers when they have problems is vital to your business right now. I will talk about this in coming posts, but today I write about your business or brand in the future and how setting the foundation …
As already discussed almost anything can be measured, but not all metrics are applicable to you, your business or brand. Often you will be asked by your management for metrics – quite often these are just vanity metrics (such as fan page likes): they may look good and give you an indication of how large …
What is tracking code? Tracking code is a small piece of JavaScript that is placed your web pages. It usually sends an image request to your analytics vendor. From there the vendor gathers the information it’s been sent and calculates metrics that are then presented in a reporting interface for you, the user, to digest and analyze. Most …
Web analytics enables you to measure your site’s performance, see where people are coming from to view it and see what they are actually doing on your site when they are there. There are a number of tools, both free and paid, that can give your this option but they usually need some sort of …
Data, data, data. Your business, no matter what it is, should be driven by data. Quite simply it allows you to make fact based decisions, essential to running your operations as effectively as possible. You can plan future efforts based on your results of the past be it doing something because you have been successful …
I have talked a bit about Web Analytics and Social Media so the logical next step is to talk about Social Media Analytics. Social Media Analytics is the art of trying to find ways to improve how you use Social Media to achieve a desirable outcome. This outcome is largely dependent on who your representing online, be it …
What is the obsession with Likes? Many brands look at the number of likes they have on their pages. To me, this is an almost totally useless metric. Think of a “like” as a “visit” to your website. Of course you want as many people coming to your site as your servers can handle but …
Following on from “An Introduction to Return on Engagement” I decided to elaborate a bit on ROE. With the marketing channel shift your brand has a great opportunity to be part of the ongoing monitization of Social Media. Brands have to figure out what is the best way to “influence” the consumers in a way …
I touched on Return on Engagement (ROE) in my first post and thought it would only be fair to explain a bit what ROE is and how it is helpful for your Social Media strategy. I cannot explain ROE without a bit if background into traditional marketing measurements first. In this article I will mostly …
Welcome (again) to the EzyInsights blog. Here you will find a ton of information about social analytics, web analytics, digital marketing and Social Media in general. Ranging from such hot topics as return on (engagement/investment) in Social Media, finding the right channel for your business or just getting the most out of Social Media for your brand. …