Category «Analytics»

Simple Web Analytics Metric Definitions

You have a web site, and you may even have wonderful analytics tools built in. But what does it all mean? Here’s a quick summary of some of the available metrics that should be available to you. Layman’s terms are in italics after each definition. This example comes from WordPress, some tools have more metrics available, …

Listen

Following on from the knowing your audience blog this post covers relationships in Social Media. Listening to your customers when they have problems is vital to your business right now. I will talk about this in coming posts, but today I write about your business or brand in the future and how setting the foundation …

Know Your Audience

As already discussed almost anything can be measured, but not all metrics are applicable to you, your business or brand. Often you will be asked by your management for metrics – quite often these are just vanity metrics (such as fan page likes): they may look good and give you an indication of how large …

What is tracking code?

What is tracking code? Tracking code is a small piece of JavaScript that is placed your web pages. It usually sends an image request to your analytics vendor. From there the vendor gathers the information it’s been sent and calculates metrics that are then presented in a reporting interface for you, the user, to digest and analyze. Most …

An Introduction to Web Analytics

Web analytics enables you to measure your site’s performance, see where people are coming from to view it and see what they are actually doing on your site when they are there. There are a number of tools, both free and paid, that can give your this option but they usually need some sort of …

Measure What Matters

Data, data, data. Your business, no matter what it is, should be driven by data. Quite simply it allows you to make fact based decisions, essential to running your operations as effectively as possible. You can plan future efforts based on your results of the past be it doing something because you have been successful …

Facebook Like – Really?

What is the obsession with Likes? Many brands look at the number of likes they have on their pages. To me, this is an almost totally useless metric. Think of a “like” as a “visit” to your website. Of course you want as many people coming to your site as your servers can handle but …

Seeing ROE In Facebook

Following on from “An Introduction to Return on Engagement” I decided to elaborate a bit on ROE. With the marketing channel shift your brand has a great opportunity to be part of the ongoing monitization of Social Media. Brands have to figure out what is the best way to “influence” the consumers in a way …

Hello World

Welcome (again) to the EzyInsights blog. Here you will find a ton of information about social analytics, web analytics, digital marketing and Social Media in general. Ranging from such hot topics as return on (engagement/investment) in Social Media, finding the right channel for your business or just getting the most out of Social Media for your brand. …