Category «Analytics»

Publiceringsbranchen och sociala medier under 2015.

EzyInsights arbetar, med vår törst för data som drivkraft, med många högt uppsatta publicister i Finland och Sverige och har därmed ett unikt fågelperspektiv över denna bransch. Här är en översikt över det gångna året och vad som kan hända under 2015. Öka reklamintäkterna på nätet Online CPM-intäkter minskar, men varför? En viktig orsak är …

How can I get Facebook page likes that are actually valuable?

In our last post we explained how chasing Facebook page likes can have a negative impact on your brand, “Likes that are attracted through promotions, incentives and competitions can negatively affect your brand’s organic reach on Facebook.“ This leaves many brands with a dilemma. They want their audience to grow (faster), they have a budget …

Note to companies – listen to your Community Managers

Inspired by the recent Community Manager Appreciation Day events around the world, we felt compelled to talk about the oft under appreciated Community Manager. EzyInsights was proud to both sponsor and present at the CMAD event in Finland. Here we had a chance to demo the EzyTool to exactly the kind of people who might …

Facebook’s latest changes back it up: Engagement is what matters.

Triggered by Business Insider’s dramatic proclamation: “Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession” One particular upset commentator noted: Yes, Alexander – there is something wrong with that – you shouldn’t have been trying to gather page fans in the first place. At EzyInsights we try to convey at …

Know Your Competition

You have probably already done some competitive analysis to understand what your rivals are doing in your business space. If not you may be missing out on a huge opportunity. Offline You should be very aware of their pricing and products, their methods of selling, their media activity through print (brochures, newspaper advertisements) and television. …

Data Driven Decision Making

Making fact based decisions is not a new concept, even though it might go against the grain for some in management who still believe in conventional wisdom. It’s just a re-branding of the sensible idea that you should gather the facts before making a decision, which should be a key factor in how your business is run. …