Category «Facebook»

Analysing Facebook Election Coverage 2017

British Publishers’ Facebook Coverage of UK Party Leaders This blog post is based on a large dataset of British news publishers’ (such as BBC News, Daily Mail and The Independent) mentions of UK party leaders in Facebook posts. We look at how much engagement (reactions, shares, and comments) the posts that mentioned the party leaders got. …

French Presidential Election 2017 on Facebook – the Final Round

Updated Daily: French Presidential Election 2017 on Facebook – the Final Round The result after the Election on Sunday 7.5.2017 A longer post with more data on the first election round with all 11 presidential candidates is available here, beware the long loading time as there are a lot of graphs! https://ezyinsights.com/blog/2017/04/02/election-presidentielle-francaise-de-2017/

Analysis: French Presidential Election 2017 on Facebook

French Presidential Election 2017 on Facebook – the First Round This page archives our realtime analysis of Facebook engagement for the candidates of French Presidential Election first election round. The first election round took place on 23 April 2017. There were 11 candidates altogether. Emmanuel Macron, Marine Le Pen, Jean-Luc Mélenchon, François Fillon and Benôit …

Live Video Polls – Never Underestimate a Publisher’s Ingenuity

Live video is Facebook’s current star feature. Ever since its launch this spring, Facebook has been heavily promoting it in the News Feed, giving live videos immense reach and therefore engagement. The idea is not new – Meerkat, Periscope, and other dedicated live-streaming apps have popularised live video over the last few years. Though the …

X Factor UK – Will Saara Win?

Will Saara Aalto win the UK’s X Factor? Or will it be Matt Terry? Or maybe 5 After Midnight will take the trophy home? Follow the finalists’ results from the EzyInsights’ data, updated regularly. We measure each finalists’ Facebook pages’s engagment twice a day. We started on Monday, 5th December, after the X-Factor semifinal, where the three finalists …

Hidden In Plain Sight

On Tuesday last week, we looked at the US presidential candidates’ presence on Facebook. In short, it was clear that Donald Trump’s ability to engage with his following on social media far outweighed that of his rival, Hillary Clinton. While the Clinton campaign opted for a rather conservative strategy of a steady, predictable stream of content …

Why Nordic publishers lead Europe on digital

A robust digital media market heavily relies on well developed infrastructure – things like broadband penetration, high internet speed, and universal coverage. It’s no wonder back in 2012 HBO chose the Nordics to test their first ever standalone video streaming service. Iceland, Norway, Sweden, Finland and Denmark have some of the highest percentages of households …

How Spain dodged the Facebook algorithm changes

In July we reported on how Facebook algorithm changes affected Nordic media publishers. SocialFlow had previously analysed the impact of the changes in the USA. They reported a worrisome 42% drop off in news publishers’ Facebook reach in the US. Our main takeaway was that Nordic news publishers got off quite lightly – except Norway who was affected to the same degree …

How worried should publishers be about the latest Facebook algorithm change?

Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …