Tag «brand marketing»

What is Brand Management?

When I was asked to write about Brand Management, I knew I was going to have to research thoroughly. I thought first about how I perceive the subject and what a brand actually is. Brand is a perception between the ears of an individual. Every perception is unique. A great quote from Christel Vaenerberg, former brand …

Interview with a Brand Manager

Following on from our recent blog post about Brand Management we have an excellent interview with Christel Vaenerberg, former brand manager at Iittala and new member of the EzyInsights team. Christel is a great addition to the company and a very suitable knowledge bank 🙂 JB: How did you get involved in brand management? CV: Well brand management …