Introducing: Data Driven Post Recommendations

EzyInsights is proud to announce the first big evolution of our Traffic Light system. Post Recommendations uses data from your own pages and article data to help show you WHEN to post and WHAT you could post. This expansion of the previous Traffic Light system includes the same previous functionality and more. How do we …

The most retweeted tweet ever

  The most retweeted tweet ever Yusaku Maezawa, founder of Japanese online retailer Zozotown, got +5 Million retweets with a budget of 9200 USD Top three most retweeted tweets #3. Ellen De Generes’s Oscar selfie with 3.3 Million retweets If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March …

We are living through the big growth of Instagram: Interview with Mediaset’s Social Media Manager

There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, we turned to Spain’s largest television network – Mediaset. Social Media Manager Sonia Got Leibar shared her insights into how they approach Instagram.     …

Build Your Brand, Traffic Will Follow: Interview with VG about Instagram

With 1 billion users worldwide, Instagram is 6th most popular social platform according to Statista and Hootsuit, after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. While Facebook remains the biggest source of social traffic for most publishers, Instagram’s referral traffic is growing fast. Once an account reaches 10,000 followers, you can embed links into Stories, …

After the storm: The recovery for broadcasters is real

Finally some good news regarding Facebook’s ever changing algorithm for news publishers – specifically broadcasters. At EzyInsights, we analysed several sets of engagement data from the last 18 months, looking at both Post Engagement and Web Share engagement. During our last look across European publishers, we saw that some public broadcasters benefited the most. We …

How to see what’s trending on Instagram

Create a dedicated Instagram filter in EzyInsights Since we introduced Instagram to EzyInsights earlier this year, its importance for publishers has grown. “Instagram referrer traffic to publishers has grown 232% since January 2017” – Chartbeat. The best performing Instagram posts appear in your feed alongside other trending stories. However, Insta posts might get lost among …

Is Facebook engagement recovering for news publishers? New data from the US and Europe

EzyInsights collects tens of thousands of publishers’ Facebook data worldwide and follows closely on Facebook Algorithm Changes’ effects on publishers. We put together new data on how US and European news pages engage people after major changes on the platform in spring and summer 2018.   Year 2018 saw major changes for Facebook that affected on how …