The complete picture Understanding the impact of content across different platforms is a necessity for any online publisher. What goes viral on Twitter is not the same as what resonates on Instagram. While one publisher will concentrate on mainstream news on Facebook, in another country, Twitter might have more priority. EzyInsights powerful and flexible tool …

The Best Sports Publishers on Instagram 2019

The Top Sports Publishers on Instagram Summer 2019We analysed the top engaging publishers in Sports news. The first thing we discovered was  that many serious sports accounts post content that overlaps with what you’d expect from a viral publisher.   After trawling the ‘gram for the best examples, we present the top Sports Publishers for 2019.With this …

The 10 Best News Sites on Instagram

As the popularity of news on Instagram is growing fast, here’s a look at what the best news publishers on Instagram are doing in 2019.10. VICE News860k followersUnsurprisingly, VICE’s strong presentation and filmmaking skills are on display across their Instagram content. Their feed isn’t 100% news focused and is happy to mix up clips of …

50% of all news posts on Instagram are serious

We’ve previously covered how certain news publishers approach Instagram. One common trait across publishers was a more relaxed or casual approach to the way news is presented on the platform. As the landscape of news on Instagram matures this remains true, but what about the content of the news itself? Is Instagram only home to …

Tools in the Newsroom

Working with newsrooms across Europe gives us insights into how they work in practice, when cultural hurdles are in play. Usage of tools is both essential and a constant pain point in any modern newsroom. One challenge can be to understand where different tools fit along the editorial workflow. Which tools tend to cover the …

7 things we learned from top digital publishers in Europe

1. Everyone should pay attention to engagement data: “It used to be only viral publishers or digital specialists that would be interested in this sort of data, nowadays it’s essential that everyone is able to understand what’s happening.” Erik Carlsson – Schibsted 2. Get information overload under control A common complaint in newsrooms is that …

How to Increase Traffic from Facebook in one easy step

Web Share engagement now accounts for well over half of all Facebook engagement on average across 5 different countries. Facebook themselves have stated that they give more weight in their newsfeed algorithm to content from friends and family. So if Web Shares are the most important type of engagement for generating traffic from Facebook, how …

How to know what to post next

In the fast moving world of online news, something that would have lit social media on fire one minute will fall flat if you post it an hour later. How can you know what to post, in real-time? Answer: Use the data. We’ve added a unique algorithm into EzyInsights that analyses real-time signals from articles …

Introducing: Data Driven Post Recommendations

EzyInsights is proud to announce the first big evolution of our Traffic Light system. Post Recommendations uses data from your own pages and article data to help show you WHEN to post and WHAT you could post. This expansion of the previous Traffic Light system includes the same previous functionality and more. How do we …

The most retweeted tweet ever

  The most retweeted tweet ever Yusaku Maezawa, founder of Japanese online retailer Zozotown, got +5 Million retweets with a budget of 9200 USD Top three most retweeted tweets #3. Ellen De Generes’s Oscar selfie with 3.3 Million retweets If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March …