Tools in the Newsroom

Working with newsrooms across Europe gives us insights into how they work in practice, when cultural hurdles are in play. Usage of tools is both essential and a constant pain point in any modern newsroom. One challenge can be to understand where different tools fit along the editorial workflow. Which tools tend to cover the …

7 things we learned from top digital publishers in Europe

1. Everyone should pay attention to engagement data: “It used to be only viral publishers or digital specialists that would be interested in this sort of data, nowadays it’s essential that everyone is able to understand what’s happening.” Erik Carlsson – Schibsted 2. Get information overload under control A common complaint in newsrooms is that …

How to Increase Traffic from Facebook in one easy step

Web Share engagement now accounts for well over half of all Facebook engagement on average across 5 different countries. Facebook themselves have stated that they give more weight in their newsfeed algorithm to content from friends and family. So if Web Shares are the most important type of engagement for generating traffic from Facebook, how …

How to know what to post next

In the fast moving world of online news, something that would have lit social media on fire one minute will fall flat if you post it an hour later. How can you know what to post, in real-time? Answer: Use the data. We’ve added a unique algorithm into EzyInsights that analyses real-time signals from articles …

Introducing: Data Driven Post Recommendations

EzyInsights is proud to announce the first big evolution of our Traffic Light system. Post Recommendations uses data from your own pages and article data to help show you WHEN to post and WHAT you could post. This expansion of the previous Traffic Light system includes the same previous functionality and more. How do we …

The most retweeted tweet ever

  The most retweeted tweet ever Yusaku Maezawa, founder of Japanese online retailer Zozotown, got +5 Million retweets with a budget of 9200 USD Top three most retweeted tweets #3. Ellen De Generes’s Oscar selfie with 3.3 Million retweets If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March …

We are living through the big growth of Instagram: Interview with Mediaset’s Social Media Manager

There’s no end in sight for publishers’ interest in Instagram, now that it is bringing more and more social traffic. Having talked with VG from Norway and their brand-focused strategy, we turned to Spain’s largest television network – Mediaset. Social Media Manager Sonia Got Leibar shared her insights into how they approach Instagram.     …

Build Your Brand, Traffic Will Follow: Interview with VG about Instagram

With 1 billion users worldwide, Instagram is 6th most popular social platform according to Statista and Hootsuit, after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. While Facebook remains the biggest source of social traffic for most publishers, Instagram’s referral traffic is growing fast. Once an account reaches 10,000 followers, you can embed links into Stories, …

After the storm: The recovery for broadcasters is real

Finally some good news regarding Facebook’s ever changing algorithm for news publishers – specifically broadcasters. At EzyInsights, we analysed several sets of engagement data from the last 18 months, looking at both Post Engagement and Web Share engagement. During our last look across European publishers, we saw that some public broadcasters benefited the most. We …

How to see what’s trending on Instagram

Create a dedicated Instagram filter in EzyInsights Since we introduced Instagram to EzyInsights earlier this year, its importance for publishers has grown. “Instagram referrer traffic to publishers has grown 232% since January 2017” – Chartbeat. The best performing Instagram posts appear in your feed alongside other trending stories. However, Insta posts might get lost among …