A seemingly ordinary picture of a cruise ship docked in Tromsø delivered extraordinary results to NTB recently. The image was used in nearly 500 articles by news outlets all over the world including publications like CNN, BBC, The Guardian, Washington Post, Time, South China Morning Post, Forbes, Al-Jazeera and Frankfurter Allgemeine, reports Medier24. “It’s a …
Knowing when to post next on Facebook is a common question Publishers and Social Media Managers face when managing their online presence. You can take two approached: Simple to manage: The simplest way is to auto-post at set intervals. It requires zero effort once you set it up and it’s enough to keep your page …
How quickly do publishers pick up your stories and exactly how long is the tail of content published by news agencies? At EzyInsights we track a great number of stories published by news agencies across the globe. We track even more stories by news media and other publishers that quote and replicate news agencies’ stories. …
As a software company we can’t help make hand-sanitisers, face-masks or ventilators. What we can do is offer you a global view on what’s trending in the corona-related news. That’s why we put together an open dashboard with multiple filters – to track news globally, in Brazil, Spain, Italy, France, and Germany (use arrows on …
Say what you want about Facebook, but media publishers are still able to engage with their audiences there. And it’s not only national broadcasters or well-known brands either. This year Facebook traffic bounced back (somewhat) across the board for publishers. Sceptical? Take a look at Sosialnytt – a small Norwegian publisher who started out sharing …
How can you grow engagement and reach organically on Instagram? We asked Patricia Tiihonen, the social media guru at Finland’s public service broadcaster whose @yleuutiset is currently the biggest news page in Finland.Q: Patricia, what’s your number one advice on growing Instagram engagement? First you need to think of your goals on Instagram: what is the …
The complete picture Understanding the impact of content across different platforms is a necessity for any online publisher. What goes viral on Twitter is not the same as what resonates on Instagram. While one publisher will concentrate on mainstream news on Facebook, in another country, Twitter might have more priority. EzyInsights powerful and flexible tool …
The Top Sports Publishers on Instagram Summer 2019We analysed the top engaging publishers in Sports news. The first thing we discovered was that many serious sports accounts post content that overlaps with what you’d expect from a viral publisher. After trawling the ‘gram for the best examples, we present the top Sports Publishers for 2019.With this …
EU elections 2019 top the news across Europe. (But not in Finland).European election news dominated in most EU countries. Sunday 26th May saw votes cast and counted across all EU member states for MEPs to represent each country in the European Parliament. News items covering the election were the most engaging in almost every European country, …
As the popularity of news on Instagram is growing fast, here’s a look at what the best news publishers on Instagram are doing in 2019.10. VICE News860k followersUnsurprisingly, VICE’s strong presentation and filmmaking skills are on display across their Instagram content. Their feed isn’t 100% news focused and is happy to mix up clips of …
We’ve previously covered how certain news publishers approach Instagram. One common trait across publishers was a more relaxed or casual approach to the way news is presented on the platform. As the landscape of news on Instagram matures this remains true, but what about the content of the news itself? Is Instagram only home to …
When business models move towards subscriptions, what does this mean for your social media team and social performance in general?
Two ways you can analyze politician’s activity on social media.
Working with newsrooms across Europe gives us insights into how they work in practice, when cultural hurdles are in play. Usage of tools is both essential and a constant pain point in any modern newsroom. One challenge can be to understand where different tools fit along the editorial workflow. Which tools tend to cover the …
1. Everyone should pay attention to engagement data: “It used to be only viral publishers or digital specialists that would be interested in this sort of data, nowadays it’s essential that everyone is able to understand what’s happening.” Erik Carlsson – Schibsted 2. Get information overload under control A common complaint in newsrooms is that …
Web Share engagement now accounts for well over half of all Facebook engagement on average across 5 different countries. Facebook themselves have stated that they give more weight in their newsfeed algorithm to content from friends and family. So if Web Shares are the most important type of engagement for generating traffic from Facebook, how …