Web analytics enables you to measure your site’s performance, see where people are coming from to view it and see what they are actually doing on your site when they are there. There are a number of tools, both free and paid, that can give your this option but they usually need some sort of …
Data, data, data. Your business, no matter what it is, should be driven by data. Quite simply it allows you to make fact based decisions, essential to running your operations as effectively as possible. You can plan future efforts based on your results of the past be it doing something because you have been successful …
I have talked a bit about Web Analytics and Social Media so the logical next step is to talk about Social Media Analytics. Social Media Analytics is the art of trying to find ways to improve how you use Social Media to achieve a desirable outcome. This outcome is largely dependent on who your representing online, be it …
Social Media: A term used to describe a variety of web-based platforms, applications and technologies that enable people to socially interact with one another online. http://www.webopedia.com/TERM/S/social_media.html To me its a place to share and interact with others. Social media is a great resource for learning and finding out things that previously that would have difficult …
What is the obsession with Likes? Many brands look at the number of likes they have on their pages. To me, this is an almost totally useless metric. Think of a “like” as a “visit” to your website. Of course you want as many people coming to your site as your servers can handle but …
Following on from “An Introduction to Return on Engagement” I decided to elaborate a bit on ROE. With the marketing channel shift your brand has a great opportunity to be part of the ongoing monitization of Social Media. Brands have to figure out what is the best way to “influence” the consumers in a way …
I touched on Return on Engagement (ROE) in my first post and thought it would only be fair to explain a bit what ROE is and how it is helpful for your Social Media strategy. I cannot explain ROE without a bit if background into traditional marketing measurements first. In this article I will mostly …
Welcome (again) to the EzyInsights blog. Here you will find a ton of information about social analytics, web analytics, digital marketing and Social Media in general. Ranging from such hot topics as return on (engagement/investment) in Social Media, finding the right channel for your business or just getting the most out of Social Media for your brand. …