Today Facebook announced it was going to make some tweaks that essentially likes and comments less significant in terms of deciding what to show users in their newsfeeds. This article by Mashable sums it up quite well, with a single glaring exception that shows how even industry commentators don’t really understand why they’re seeing the …
In our last post we explained how chasing Facebook page likes can have a negative impact on your brand, “Likes that are attracted through promotions, incentives and competitions can negatively affect your brand’s organic reach on Facebook.“ This leaves many brands with a dilemma. They want their audience to grow (faster), they have a budget …
We spend all day every day at EzyInsights enveloped in Social Media, so here is our take on what sort of things you might be likely to see on Facebook, Twitter and Instagram over the coming year. The good stay good There’s a reason that the companies with the best presences on Social Media are …
EzyInsights is proud to present our first infographic – “Why it’s about more than just Likes”. We’ve looked at hundreds of Facebook pages from different brands to investigate what true engagement really means. What we found was that many companies believed that more likes automatically meant more engagement with fans. In reality, clicking the Like …
What is the obsession with Likes? Many brands look at the number of likes they have on their pages. To me, this is an almost totally useless metric. Think of a “like” as a “visit” to your website. Of course you want as many people coming to your site as your servers can handle but …