While President Sauli Niinistö’s own Facebook presence is very modest, he was by far the most popular and widely covered candidate on Facebook during the 2018 Finnish Presidential Election. EzyInsights’ data shows how people engaged with media coverage of candidates and their Facebook pages’ content. President Niinistö was clearly the most visible candidate on social media President …
Recently announced changes to the News Feed algorithm are causing a lot of discussion and uncertainty among publishers. Facebook has not provided specifics on how or when the changes would be implemented, and the majority of the discussion is driven by speculation and fear rather than facts. Based on our data, although there are many …
A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …
EzyInsights is proud to announce the launch of Intelligence – putting powerful historical data at your fingertips. Over the last 3 years, we’ve worked with the top publishers around the world. We’ve tracked hundreds of millions of stories. We’ve seen newsrooms and editorial teams transformed by our real-time data. Now, the perfect complementary tool has …
British Publishers’ Facebook Coverage of UK Party Leaders This blog post is based on a large dataset of British news publishers’ (such as BBC News, Daily Mail and The Independent) mentions of UK party leaders in Facebook posts. We look at how much engagement (reactions, shares, and comments) the posts that mentioned the party leaders got. …
Updated Daily: French Presidential Election 2017 on Facebook – the Final Round The result after the Election on Sunday 7.5.2017 A longer post with more data on the first election round with all 11 presidential candidates is available here, beware the long loading time as there are a lot of graphs! https://ezyinsights.com/blog/2017/04/02/election-presidentielle-francaise-de-2017/
In an earlier post made pre-election, we looked at how successful Donald Trump had been at using Facebook compared to Hillary Clinton. While the outcome of the election was and remains a shock to many, those looking at the clear signals from social media engagement were perhaps less surprised. With the help of EzyInsights Data Analyst …
Measuring data in digital publishing is well established. Everyone does it, it’s expected, but there’s a huge problem, not everyone is measuring the same thing. Traffic and referrals being the closest linked to actual revenue, tend to be measured in an accurate way across publishers (although even then…). But this information is exclusive to each publisher. So how can …
In Part 1 of this post, we established that the problem isn’t data, it’s about understanding what it means – being able to take direct actions from what you’re seeing. In this part we’ll look at identifying and understanding the difference between different types of content. Sharing vs Commenting For businesses, having a brand message …
The problem isn’t data, it’s understanding what it means. Data is a word that’s used again and again these days, big data, using data to make decisions, data driven design. But with the tools available today, getting data about your company is relatively trivial – the real question is what is that data actually telling …
Making fact based decisions is not a new concept, even though it might go against the grain for some in management who still believe in conventional wisdom. It’s just a re-branding of the sensible idea that you should gather the facts before making a decision, which should be a key factor in how your business is run. …