Tag «news»

Analysing Diario Público’s winning strategies

A recent post by the International Journalists’ Network highlighted Spanish publisher Diario Público and the success that their strategic changes have brought. “How Spain’s Público redefined its strategy and grew its audience by 40 percent” We are always excited to read about the success of our customers, and this article is littered with fantastic insights …

Controlling the world’s news: Facebook’s evolving algorithm

The importance of the Facebook Newsfeed algorithm for publishers cannot be underestimated. Over the last couple of years we’ve seen a fundamental shift in people’s behaviour when hunting down news. In the past, getting news digitally was at least a semi-active affair. People would navigate to news websites manually, using bookmarks, typing the address in manually …