Working with many of the top publishers across Finland and Sweden, EzyInsights has a unique birds-eye view of the online publishing industry which is fuelled by our thirst for data. Here is our overview of what has been happening over the last year and what will happen in 2015.
In our last post we explained how chasing Facebook page likes can have a negative impact on your brand, “Likes that are attracted through promotions, incentives and competitions can negatively affect your brand’s organic reach on Facebook.“ This leaves many brands with a dilemma. They want their audience to grow (faster), they have a budget …
This post was recently featured as a guest post on Arctic Startup. Recent TechCrunch and AdAge articles warned: “It’s going to be harder and harder for many businesses to reach fans on Facebook without paying for ads.” This may read like a recent, even alarming development but actually this is simply a reflection of the …
Perhaps a contradictory statement, but I wanted to highlight methods of advertising on Facebook. Businesses still seem to be searching for tangible Return on Investments (ROI) from their Social Media presences but as the title says, to paraphrase Avinash Kaushik: Social Media Is Not An Advertising Platform. It is a platform to nurture and deepen relationships. This …
Documenting EzyInsight’s trip to NYC, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg. So Tuesday was an interesting day… One issue for me today was seeing so few women on the panels. I attended four sessions, only one had a woman on stage. Under the topic of “Big Data” …
We’ve talked a lot on this blog about brand advocates and ambassadors. In this post I describe what an ambassador actually is and touch on why they are important to your brand or business. I’ll expand on the importance of ambassadors in coming posts, but firstly it would good to understand the difference between advocates and …
Back in March I drafted a blog post around Vine and how it could be used by marketers to get into peoples lives with creative 6 second video clips. 4 months is a long time in Social Media. Keek has suddenly announced itself in the short video sharing stage claiming 50 million users. Then just …
As Apple’s App Store reaches its 5th anniversary, it has proven itself to be one of the most solid and lucrative marketplaces that a developer can enter. I read a great post by my former colleague Jussi over on OBE commenting on how to get ahead in rankings in the App Store. In this post …
Twitter gets into the headlines on many news stations for various reasons, be it breaking news about potential uprisings or information from war zones and disaster areas. I’ll cover the reliability of this in a future post but Twitter has also recently been in the spotlight when it comes to advertising during such events and …
Following on from “An Introduction to Return on Engagement” I decided to elaborate a bit on ROE. With the marketing channel shift your brand has a great opportunity to be part of the ongoing monitization of Social Media. Brands have to figure out what is the best way to “influence” the consumers in a way …
I touched on Return on Engagement (ROE) in my first post and thought it would only be fair to explain a bit what ROE is and how it is helpful for your Social Media strategy. I cannot explain ROE without a bit if background into traditional marketing measurements first. In this article I will mostly …