Tag «social-media»

How worried should publishers be about the latest Facebook algorithm change?

Yesterday Facebook announced an upcoming change to News Feed ranking that essentially further prioritises stories posted by friends over ones posted by anyone else – including publishers and brands. Engineering Director Lars Backstrom reiterates Facebook’s priority of keeping users connected to the people, places and things they care about, people on their friends list being the most important. …

The Real Value of Likes

Over the past few months here at EzyInsights we have been talking a lot about engagement levels in Social Media and how the number of likes alone does not add any real value to your Social Media presence.  Last week we published a pretty funky infographic on why it’s about more than just Likes . Today we …

Measure What Matters

Data, data, data. Your business, no matter what it is, should be driven by data. Quite simply it allows you to make fact based decisions, essential to running your operations as effectively as possible. You can plan future efforts based on your results of the past be it doing something because you have been successful …

What is Social Media?

Social Media: A term used to describe a variety of web-based platforms, applications and technologies that enable people to socially interact with one another online. http://www.webopedia.com/TERM/S/social_media.html To me its a place to share and interact with others. Social media is a great resource for learning and finding out things that previously that would have difficult …

Seeing ROE In Facebook

Following on from “An Introduction to Return on Engagement” I decided to elaborate a bit on ROE. With the marketing channel shift your brand has a great opportunity to be part of the ongoing monitization of Social Media. Brands have to figure out what is the best way to “influence” the consumers in a way …