I wrote an introductory article about knowing your audience some time ago and felt it was time to shed some light on ways of listening to your audience, finding out more about them and engaging further. Help to understand your audience better You have two ears and one mouth for a reason A common expression …
The way in which a company goes about marketing itself and maintaining a good name is changing, as companies start to realize the power of the voice of the people. Listening to them is one thing, but having a two-way conversation is the next step in building strong relationships with your community. Common Thread Whether one …
What is online community management? I am sure that many different perceptions exist regarding what this is exactly. The role of community management is evolving along with that of Social Media and is greatly influenced by the realization, from companies especially, about the power of the peoples voice. History The role of CM has been …