When Facebook says ‘jump’, media publishers ask “How high?” With the introduction of Facebook’s new reactions, every digital media publisher must rethink how it presents its articles on the platform to maximise engagement.
The importance of the Facebook Newsfeed algorithm for publishers cannot be underestimated. Over the last couple of years we’ve seen a fundamental shift in people’s behaviour when hunting down news. In the past, getting news digitally was at least a semi-active affair. People would navigate to news websites manually, using bookmarks, typing the address in manually …
Today Facebook announced it was going to make some tweaks that essentially likes and comments less significant in terms of deciding what to show users in their newsfeeds. This article by Mashable sums it up quite well, with a single glaring exception that shows how even industry commentators don’t really understand why they’re seeing the …