I wrote an introductory article about knowing your audience some time ago and felt it was time to shed some light on ways of listening to your audience, finding out more about them and engaging further. Help to understand your audience better You have two ears and one mouth for a reason A common expression …
The tech press (especially the Guardian in the UK) has been running wild over the story that Facebook is losing users hand over fist. The initial report was carried out by SocialBakers over a three month time frame and was given a lot of coverage on the Guardian web site. The Guardian, in fact, introduces …
There have been a couple of major announcements recently in Facebook land, both of which will have an effect on brands and their ability to get their message to their audience. Today I start the discussion on how the not-so-new (though still fresh in mind) Facebook news-feed can affect businesses and marketing in particular. I …
What is online community management? I am sure that many different perceptions exist regarding what this is exactly. The role of community management is evolving along with that of Social Media and is greatly influenced by the realization, from companies especially, about the power of the peoples voice. History The role of CM has been …
When I was asked to write about Brand Management, I knew I was going to have to research thoroughly. I thought first about how I perceive the subject and what a brand actually is. Brand is a perception between the ears of an individual. Every perception is unique. A great quote from Christel Vaenerberg, former brand …
Continuing the interview with Stephen Lee from Miltton – more thoughts about Social Media. Part 1 JB: Following on from the topic of misconceptions. Buying likes: how have these misconceptions affected Miltton? SL: When people buy likes it gets them nowhere, they’re totally worthless. The reason that likes are important is so that you can mine data from people you’ve …
I recently had the pleasure of interviewing Stephen Lee from Miltton – a communications and public relations consultancy based here in Helsinki. A communications consultant with a rich pedigree in Social Media, Stephen has been very involved in the early development of EzyInsights from a Digital and PR perspective. We discussed at some length his …