Inspired by the recent Community Manager Appreciation Day events around the world, we felt compelled to talk about the oft under appreciated Community Manager. EzyInsights was proud to both sponsor and present at the CMAD event in Finland. Here we had a chance to demo the EzyTool to exactly the kind of people who might …
We spend all day every day at EzyInsights enveloped in Social Media, so here is our take on what sort of things you might be likely to see on Facebook, Twitter and Instagram over the coming year. The good stay good There’s a reason that the companies with the best presences on Social Media are …
The tech press (especially the Guardian in the UK) has been running wild over the story that Facebook is losing users hand over fist. The initial report was carried out by SocialBakers over a three month time frame and was given a lot of coverage on the Guardian web site. The Guardian, in fact, introduces …
There have been a couple of major announcements recently in Facebook land, both of which will have an effect on brands and their ability to get their message to their audience. Today I start the discussion on how the not-so-new (though still fresh in mind) Facebook news-feed can affect businesses and marketing in particular. I …
The way in which a company goes about marketing itself and maintaining a good name is changing, as companies start to realize the power of the voice of the people. Listening to them is one thing, but having a two-way conversation is the next step in building strong relationships with your community. Common Thread Whether one …
What is online community management? I am sure that many different perceptions exist regarding what this is exactly. The role of community management is evolving along with that of Social Media and is greatly influenced by the realization, from companies especially, about the power of the peoples voice. History The role of CM has been …
When I was asked to write about Brand Management, I knew I was going to have to research thoroughly. I thought first about how I perceive the subject and what a brand actually is. Brand is a perception between the ears of an individual. Every perception is unique. A great quote from Christel Vaenerberg, former brand …
Continuing the interview with Stephen Lee from Miltton – more thoughts about Social Media. Part 1 JB: Following on from the topic of misconceptions. Buying likes: how have these misconceptions affected Miltton? SL: When people buy likes it gets them nowhere, they’re totally worthless. The reason that likes are important is so that you can mine data from people you’ve …
I recently had the pleasure of interviewing Stephen Lee from Miltton – a communications and public relations consultancy based here in Helsinki. A communications consultant with a rich pedigree in Social Media, Stephen has been very involved in the early development of EzyInsights from a Digital and PR perspective. We discussed at some length his …
Following on from our recent blog post about Brand Management we have an excellent interview with Christel Vaenerberg, former brand manager at Iittala and new member of the EzyInsights team. Christel is a great addition to the company and a very suitable knowledge bank 🙂 JB: How did you get involved in brand management? CV: Well brand management …