Recently announced changes to the News Feed algorithm are causing a lot of discussion and uncertainty among publishers. Facebook has not provided specifics on how or when the changes would be implemented, and the majority of the discussion is driven by speculation and fear rather than facts. Based on our data, although there are many …
The importance of the Facebook Newsfeed algorithm for publishers cannot be underestimated. Over the last couple of years we’ve seen a fundamental shift in people’s behaviour when hunting down news. In the past, getting news digitally was at least a semi-active affair. People would navigate to news websites manually, using bookmarks, typing the address in manually …
Today Facebook announced it was going to make some tweaks that essentially likes and comments less significant in terms of deciding what to show users in their newsfeeds. This article by Mashable sums it up quite well, with a single glaring exception that shows how even industry commentators don’t really understand why they’re seeing the …