The way in which a company goes about marketing itself and maintaining a good name is changing, as companies start to realize the power of the voice of the people. Listening to them is one thing, but having a two-way conversation is the next step in building strong relationships with your community. Common Thread Whether one …
When I was asked to write about Brand Management, I knew I was going to have to research thoroughly. I thought first about how I perceive the subject and what a brand actually is. Brand is a perception between the ears of an individual. Every perception is unique. A great quote from Christel Vaenerberg, former brand …
Following on from our recent blog post about Brand Management we have an excellent interview with Christel Vaenerberg, former brand manager at Iittala and new member of the EzyInsights team. Christel is a great addition to the company and a very suitable knowledge bank 🙂 JB: How did you get involved in brand management? CV: Well brand management …