Finnish fast food chain Hesburger were at the centre of a customer service fail recently. Find out how a small change they made in the last year on social media helped them minimise damage to the brand.
Whether you actively use Social Media as a support channel or not, the price of bad customer experience can have a really negative impact on your business. Having ambassadors for your brand is all well and good, but what happens when you have unhappy customers – how do you handle them? Understanding the Customer I …