Tag «statistics»

How Trump is still winning on Facebook

What we already know: Donald Trump regularly criticises the mainstream news media in the USA, especially the New York Times, claiming it is unfair and one sided. He notably uses Twitter to directly address the public, but how influential is he on Facebook? We know that Facebook’s newsfeed algorithm is optimised for engagement, by design …

Your website traffic numbers are lying to you

Measuring data in digital publishing is well established. Everyone does it, it’s expected, but there’s a huge problem, not everyone is measuring the same thing. Traffic and referrals being the closest linked to actual revenue, tend to be measured in an accurate way across publishers (although even then…). But this information is exclusive to each publisher. So how can …

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