Tag «public relations»

Social Media’s Role in Modern Corporate Communications part 2

Continuing the interview with Stephen Lee from Miltton – more thoughts about Social Media. Part 1 JB: Following on from the topic of misconceptions. Buying likes: how have these misconceptions affected Miltton? SL: When people buy likes it gets them nowhere, they’re totally worthless. The reason that likes are important is so that you can mine data from people you’ve …