Category «Data»

How is the media reporting on Brexit today?

Your definitive guide to today’s media circus. The UK referendum on whether to leave the European Union aka “Brexit” is the word on everyone’s screens today. In the UK, most people (one would hope) are aware of what it is. Newsfeeds are stuffed full of articles about it, but what exactly are they reporting about. …

Your website traffic numbers are lying to you

Measuring data in digital publishing is well established. Everyone does it, it’s expected, but there’s a huge problem, not everyone is measuring the same thing. Traffic and referrals being the closest linked to actual revenue, tend to be measured in an accurate way across publishers (although even then…). But this information is exclusive to each publisher. So how can …