In 2017 we claimed #metoo as the social media event of the year. Our justifications were based not only on the sheer volume of discussion across social media but also on the impact outside social media platforms. As 2018 is coming to an end, we’re reflecting on what the data shows the social media event …
Firstly, let’s get something straight – you need fans. You need people to like your page if you want to reach them organically – without paying. But here’s a warning: even in the best case, this is going to be around 10% of your total fans.
EzyInsights arbetar, med vår törst för data som drivkraft, med många högt uppsatta publicister i Finland och Sverige och har därmed ett unikt fågelperspektiv över denna bransch. Här är en översikt över det gångna året och vad som kan hända under 2015. Öka reklamintäkterna på nätet Online CPM-intäkter minskar, men varför? En viktig orsak är …
Back in March I drafted a blog post around Vine and how it could be used by marketers to get into peoples lives with creative 6 second video clips. 4 months is a long time in Social Media. Keek has suddenly announced itself in the short video sharing stage claiming 50 million users. Then just …
Twitter gets into the headlines on many news stations for various reasons, be it breaking news about potential uprisings or information from war zones and disaster areas. I’ll cover the reliability of this in a future post but Twitter has also recently been in the spotlight when it comes to advertising during such events and …
The tech press (especially the Guardian in the UK) has been running wild over the story that Facebook is losing users hand over fist. The initial report was carried out by SocialBakers over a three month time frame and was given a lot of coverage on the Guardian web site. The Guardian, in fact, introduces …
There have been a couple of major announcements recently in Facebook land, both of which will have an effect on brands and their ability to get their message to their audience. Today I start the discussion on how the not-so-new (though still fresh in mind) Facebook news-feed can affect businesses and marketing in particular. I …
A study done by Global Web Index has revealed some pretty interesting statistics about global platform usage of Social Media in 2012. There are a few obvious trends and some perhaps surprising facts too based on their research. A link to the report is at the foot of this article. Facebook out front but Google+ at …