What is the obsession with Likes? Many brands look at the number of likes they have on their pages. To me, this is an almost totally useless metric. Think of a “like” as a “visit” to your website. Of course you want as many people coming to your site as your servers can handle but …
Following on from “An Introduction to Return on Engagement” I decided to elaborate a bit on ROE. With the marketing channel shift your brand has a great opportunity to be part of the ongoing monitization of Social Media. Brands have to figure out what is the best way to “influence” the consumers in a way …
I touched on Return on Engagement (ROE) in my first post and thought it would only be fair to explain a bit what ROE is and how it is helpful for your Social Media strategy. I cannot explain ROE without a bit if background into traditional marketing measurements first. In this article I will mostly …
Welcome (again) to the EzyInsights blog. Here you will find a ton of information about social analytics, web analytics, digital marketing and Social Media in general. Ranging from such hot topics as return on (engagement/investment) in Social Media, finding the right channel for your business or just getting the most out of Social Media for your brand. …