Say what you want about Facebook, but media publishers are still able to engage with their audiences there. And it’s not only national broadcasters or well-known brands either. This year Facebook traffic bounced back (somewhat) across the board for publishers. Sceptical? Take a look at Sosialnytt – a small Norwegian publisher who started out sharing …
When business models move towards subscriptions, what does this mean for your social media team and social performance in general?
Web Share engagement now accounts for well over half of all Facebook engagement on average across 5 different countries. Facebook themselves have stated that they give more weight in their newsfeed algorithm to content from friends and family. So if Web Shares are the most important type of engagement for generating traffic from Facebook, how …
When Facebook says ‘jump’, media publishers ask “How high?” With the introduction of Facebook’s new reactions, every digital media publisher must rethink how it presents its articles on the platform to maximise engagement.
When I talk to different online publishers, one of the questions I often ask is what percentage of their web traffic comes from social. And if you know me you know that when I say social I mean Facebook, which trounces every other platform in terms of referrals to mainstream and general news, Facebook dominates. So …