EzyInsights is proud to present our first infographic – “Why it’s about more than just Likes”.
We’ve looked at hundreds of Facebook pages from different brands to investigate what true engagement really means. What we found was that many companies believed that more likes automatically meant more engagement with fans. In reality, clicking the Like button means very little in isolation. For example, did you know that Facebook posts made by brands reach only 1-10% of their fans?
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If you’d like an even bigger version – check out the full sized version here.