The complete picture Understanding the impact of content across different platforms is a necessity for any online publisher. What goes viral on Twitter is not the same as what resonates on Instagram. While one publisher will concentrate on mainstream news on Facebook, in another country, Twitter might have more priority. EzyInsights powerful and flexible tool …
The most retweeted tweet ever Yusaku Maezawa, founder of Japanese online retailer Zozotown, got +5 Million retweets with a budget of 9200 USD Top three most retweeted tweets #3. Ellen De Generes’s Oscar selfie with 3.3 Million retweets If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap— Ellen DeGeneres (@EllenDeGeneres) March 3, …
On Tuesday last week, we looked at the US presidential candidates’ presence on Facebook. In short, it was clear that Donald Trump’s ability to engage with his following on social media far outweighed that of his rival, Hillary Clinton. While the Clinton campaign opted for a rather conservative strategy of a steady, predictable stream of content …
EzyInsights arbetar, med vår törst för data som drivkraft, med många högt uppsatta publicister i Finland och Sverige och har därmed ett unikt fågelperspektiv över denna bransch. Här är en översikt över det gångna året och vad som kan hända under 2015. Öka reklamintäkterna på nätet Online CPM-intäkter minskar, men varför? En viktig orsak är …
Finnish fast food chain Hesburger were at the centre of a customer service fail recently. Find out how a small change they made in the last year on social media helped them minimise damage to the brand.
Recent changes on Facebook now favour link previews over photographs. How can you ensure your links look as good as they should when posting to Facebook and Twitter?
Twitter can be utilized in various ways: for support; comms & PR; news & information; knowledge base (peer to peer); entertainment – the list goes on and on. But how many times do you go onto Twitter and end up really disappointed with what you see? I don’t think it is due to heavy usage …
If you have spent any time in Marketing you will probably have encountered the four strategies of marketing warfare. This post goes into a few details of what they are and some examples of each. Please feel free to add further examples and experiences in the comments below. The four strategies of marketing warfare From …
Back in March I drafted a blog post around Vine and how it could be used by marketers to get into peoples lives with creative 6 second video clips. 4 months is a long time in Social Media. Keek has suddenly announced itself in the short video sharing stage claiming 50 million users. Then just …
Twitter gets into the headlines on many news stations for various reasons, be it breaking news about potential uprisings or information from war zones and disaster areas. I’ll cover the reliability of this in a future post but Twitter has also recently been in the spotlight when it comes to advertising during such events and …
I recently had a couple of personal Twitter accounts suspended due to the posts being perceived as automated, so I thought it would be a good idea to highlight some ways to automate the process without looking like a bot. Be Human Social Media for brands and products should be more about relationship building rather …
Many companies and brands have a Facebook presence of some sort. It may be as simple as basic information and links to their web site. It could be that they have a very engaging Facebook presence and try to interact with its users frequently. Given that Facebook has over 1 billion users is it worth …